Beginning of new digital only era for Techday
This has been a momentous week for Techday and we’re excited to announce we’re transitioning to a digital-only business.
The move from printed magazines to online means we can refocus the time that went into the production and administration of our two magazines, The Channel and IT Brief, into creating even better online content for our readers and advertisers.
For advertisers, it’s also about providing you with more opportunities to advertise in the way you want to.
We could have kept running the magazines this year, indeed many advertisers wanted it that way. But ultimately the consensus was that readers, and many advertisers, wanted everything digitally. That meant we couldn’t look you in the eye and continue to sell print advertising.
“Our aim is to be the most agile publisher in Asia Pacific,” says Sean Mitchell, Techday publisher.
“This move to digital-only massively simplifies our business model. The Silicon Valley description of ‘pure play’ really fits our new singular and united focus.
“No longer will we just be writing about the transformative nature of cloud and technology, but we’ll be working in a digital only business model,” he says.
“We want to work with the savvy new breed of marketing managers who’ve already made the transition to digital-only marketing. The key is measurement and fine-tuning these online campaigns to drive the best possible outcomes.
“It’s time – maybe you should join us in the digital-only world.”
As well as going digital only, we’re entering the Australian market and launching three new Kiwi websites: