Brendan Lau to head Lenovo consumer, SMB division - including channel

Lenovo has promoted Brendan Lau to head its PC and smart devices consumer and SMB division, including overseeing the vendor's retail and SMB channel.

As PC and smart devices consumer and SMB director, Lau's focus will cover end-consumers from the workplace to the home.

The newly created role includes work which was previously covered by former channel director Margrith Appleby, who departed earlier this year.

Matt Codrington, Lenovo ANZ managing director, says "Lenovo's commitment to the channel is unparalleled in the ANZ market and as we continue to strengthen Lenovo's channel engagement and customer centric approach to innovation we believe this new role will further support our business partners' growth.

Lau, who has been Lenovo's consumer director since late 2014, played a 'critical' role in the launch of the consumer division in Australia and New Zealand, according to Lenovo ANZ managing director, Matt Codrington.

He credits Lau with growing the business to become a major challenger brand in the local markets.

"It seems only fitting that we harness this expertise and knowledge to this broader role," Codrington says.

Lau says he's excited about the opportunity to work collaboratively with the channel community to grow existing business partnerships and plan together to enable future growth.