Catchi has garnered itself Oracle PartnerNetwork silver level status, as the website conversion optimisation and personalisation specialist seeks to drive digital transformation using Oracle's Marketing Cloud automation offerings.

The Silver membership means the company, which has offices in Auckland and Sydney, can develop, sell and implement Oracle marketing Cloud's product portfolio, which Oracle says will enable it to increase its competitive positioning and profitability with midsize companies.

Catchi will also be able to leverage the OPN Portal tools and resources and experts within the Oracle Partner Business Centre to increase its knowledge and help maximise sales and retention.

Other benefits of the silver level accreditation include discounts on training, lead registration and entry into the Oracle Solutions Catalogue.

Catchi specialises in optimising a websites conversion rate, with customers including Staples, Southern Cross Health Society, Ticketek, IAG, Air New Zealand and Les Mills International.

The two companies initially partnered up for a collaboration to support Les Mills in its Les Mills on Demand video streaming service which enables users to access workouts over the internet.

Cornelius Boertjens, Catchi managing director, says the company will use Oracle's Maxymiser testing and personalisation technology platform as a complement to Catchi's own in-house optimisation skills. Website content will be tested and personalised against different types of ‘audience' within Oracle Marketing Cloud.