Story image

Certus spins out Cognition to spur cognitive app development on IBM Cloud

17 Aug 2017

Certus has spun out its Cognition app ‘garage’ service to create a new design thinking led management consultancy designed to spur cognitive app development on IBM Cloud.

The new consultancy, Cognition, will be headed by former Sush Mobile chief executive Craig Parnham as managing partner and will be ‘applying design thinking to realise the potential of digital, cognitive and mobile solutions’.

The business was co-founded by Margaret Hartwell who is Cognition’s innovation director.

The company says its services span a broad range of industries and incorporate elements of IBM’s solution stack, including its BlueMix cloud platform as well as cognitive and artificial intelligence services via Watson.

“Combined with design thinking principles, these innovations are used to build solutions tailored to each company’s goals, vision and strategy.”

Among the services being offered are the creaton of mobile + business apps, ‘reinvention of business interaction’ and ‘embrace of cognitive computing’.

“Cognition is a change agent, bringing together elements from technology, design and business to manifest a new reality,” Parnham says.

“It is at the intersection of three unique and complementary dsciplines that Cognition fulfils its purpose.”

The company says its approach leverages industry best practices that help brands be as nimble and dynamic as disruptive start-ups, using a broad range of service design methods to help create differentiated service experiences.

Shawn Murray, IBM Bluemix Garage worldwide director, says “We’re excited to work with strong IBM business partners like Certus who accelerate innovation with design thinking and new development methodologies.”

Cognition says it is already workign with ‘a range of well known brands’ to use design thinking to enhance human experiences across the commercial sector in Australia and New Zealand.

F5 acquisition of NGINX now complete
The companies have released blogs on the topic, explaining how NGINX will now operate as a unit of F5, and the benefits they expect this merger to bring.
IXUP goes "post-quantum" with security tech upgrade
The secure analytics company has also partnered with Deloitte as a reseller, and launched a SaaS offering on Microsoft Azure.
InPhySec forges partnership to tackle NZ cybersecurity market
The Kiwi managed security services provider is partnering with CrowdStrike to bring its endpoint protection solution to its customers.
Porirua City Council adopts Datacom’s new software solution
Porirua City Council is the first New Zealand council to go live with Datacom’s smart council and community cloud-based solution.
Infoblox appoints channels head for A/NZ
Kenneth Cartwright’s appointment extends Infoblox’s position in secure cloud-managed network services throughout the region.
Adobe & Amazon: Making merchants' stores a lot more powerful
Magento Commerce branded stores for Amazon sellers features native integration with Amazon merchant tools including Amazon Pay and Fulfillment by Amazon. These provide the convenience of secure payments and speedy shipping services for buyers.
Edge computing market to provide ‘lucrative opportunities’
The market is set to skyrocket in the coming years, paving the way for emerging market players.
Trustpower selects Hawaiki as key connectivity partner
This deal is the latest in a series of commercial wins for Hawaiki.