Channel Factory expands team across Australia & New Zealand

Top-tier global contextual advertising platform for YouTube, Channel Factory, has recently increased its team by 20% across Australia and New Zealand. This expansion includes the addition of a new Sales Director and five Account Managers. The decision reflects the growing necessity for sophisticated brand suitability controls and advanced contextual targeting, particularly as the advertising industry begins to shift away from reliance on cookie-dependent solutions in favour of a focus on first-party data.

New to the team in Melbourne are Account Managers Renee Fox and Anna Soucek, while Sydney welcomes Emma Sepokas, Liana Mann, and Lachlan Granville into similar roles. Meanwhile, Auckland, New Zealand is the new base for Sales Director David Carran. Boasting more than 15 years of media sales experience in New Zealand and the UK, Carran takes up a newly created role at Channel Factory, following his tenure at JCDecaux as a Senior Account Director and prior position as Sales Manager at CARTEL Media.

Speaking on his appointment with Channel Factory, Carran expressed his excitement; stating, "I'm really excited to be joining Channel Factory at this pivotal time, as changes to the advertising landscape make their unique tools more essential than ever." He expressed an appreciation for the company's ethos centred around making a positive impact and creating more conscious advertising choices. He remarked with certainty that the company is "well-positioned to make a significant impact in the market."

The new hires will report to James Rose, Managing Director Australia and are effective immediately. Commenting on the expansion, Rose said: "We are thrilled to welcome six outstanding new team members to our Australia and New Zealand offices." He went on to highlight how it reflects their increasing portfolio of esteemed clientele, as well as their dedication to continually improving their service offerings and capabilities.

Rose further noted that these strategic staff additions signify an exciting future for the company, with several innovative products and solutions in the pipeline. He believes they are in a prime position to not only achieve improved outcomes and ROI for their partners but also assist them in navigating the complexities of digital advertising with accuracy and assurance.

Rose commended each new team member for bringing with them a unique blend of skills and experience that will enhance partner relationships and support the company's growth objectives across Australia and New Zealand. "I am confident that with these strategic additions to our team, Channel Factory will set new standards of excellence and effectiveness in the industry," he added.