Check Point launches engagement-based partner programme

Check Point Software Technologies a provider of cybersecurity solutions, has today announced its new global partner programme, Check PointS.

The programme rewards solution providers for activities that strengthen their relationships with customers and will create sales opportunities, as well as giving partners the resources they need to improve sales revenues and develop closer business relationships.

The Check PointS programme was developed in consultation with the company's partners, to remove the complexity often associated with selling and supporting security solutions.

The programme enables easier, more flexible collaboration with partners, directly rewarding them for sales-generating activities, accelerating sales cycles and providing expert support and resources.

"The new Check PointS programme has a single, clear objective: to help our partners become more successful, knowledgeable and profitable," says Check Point worldwide channel head Frank Rauch.

"We want our partners to be a fully-integrated part of the Check Point team, so we are delivering the best growth opportunities and rewards in the industry.

The programme's approach replaces conventional partner schemes that are based on pure revenues and will benefit large, mid-sized and boutique partners equally by rewarding them based on their investments in customer interactions rather than pure sales results.

It also recognises the changing sales opportunities around technologies such as cloud and mobile, which require ongoing customer engagement rather than a one-off sale.

Starting from April 2 2019, Check Point partners will begin earning points for engaging in activities that drive customer engagement and investment, such as meetings with customers' C-level executives, conducting product demos, or having planning or training sessions with Check Point.

Then, in January 2020, partners' points totals will contribute to determining their level in the Check PointS programme.

It provides dedicated account teams, enhanced sales tools and market development funding, demand creation and marketing activities, increased product margins and incentives for partners, and advanced sales and product training.

Partners will log eligible Check PointS activities using a mobile app.

In addition to tracking activity at the partner level, Check Point will monitor the points earned by each partner employee, who will qualify for individual rewards once they reach agreed point thresholds.