To better illustrate the Chillisoft brand, Cossey and team had to understand it. “What is the Chillisoft brand, really?” Cossey asked. “We've always kind of hidden behind the products we distribute; they've been much more important than the distributor.

But because resellers also want to know their distributor, Chillisoft decided to research its own identity and have it reflected on the new website. “It's about a fresh thinking,” Cossey explained.The new look website will be launched in the coming days.

The new website has separate areas for resellers, vendors and end-users. The reseller portal has been lovingly given the name Hilda, after Cossey's grandmother, a woman “who seemed to have six arms and could do as many things at once”. That area of the website is particularly helpful for the company as it enables them to automate the delivery of licenses to resellers. “We spend thousands of dollars on the portal every month. There're a lot of new little things that people don't even notice that are updated on a regular basis,” commented Cossey.

A live online help tool enables customers and partners alike to chat with Chillisoft's support team during business hours and clear any doubts, whether technology or sales related. This feature has been available nearly three years and has been incredibly beneficial to the business in terms of customer satisfaction.

The new design of the website is one of many developments happening with Chillisoft. The team has grown to about 15 people, pushing the distributor to relocate to larger premises on Dominion Road in Auckland.

Chillisoft represents four brands exclusively in New Zealand. The biggest is Eset NOD32. The company is also the exclusive distributor in New Zealand for Kerio products, including MailServer and WinRoute, Astaro and iFax.

Chillisoft placed 12th in the 2006 Deloitte Fast 50 index of the 50 fastest growing companies in New Zealand, and 104th in the Asia Pacific index. After receiving the award two years in a row Cossey hopes to be ranked in the index for the third consecutive year.

To find out more, visit the Eset website.