Chris Polishuk named as Chief Revenue Officer at Amperity

Chris Polishuk has been named Amperity's new Chief Revenue Officer. In this role, he will be responsible for leading the company's global go-to-market teams, enhancing sales strategies, and expanding its market reach.

Chris Jones, Interim CEO at Amperity, said, "We're thrilled Chris is joining the company as our new Chief Revenue Officer. Finding someone with the perfect blend of dynamism, know-how and cultural fit was no small feat, but Chris ticks all the boxes and then some. His impressive history of steering global go-to-market teams to success across competitive landscapes is a game-changer to help our team level up to exceed the needs of the market."

Polishuk brings over two decades of experience in marketing, advertising technology, and data management. His career includes developing enterprise sales strategies, building high-performing teams, and managing global customer relationships. He has previously contributed to significant growth in companies such as Datorama, Acxiom, and Birst.

"Amperity stands out as a truly mission-driven organisation, the kind that leaves a lasting impact on its customers and employees," Polishuk noted. "The company's remarkable momentum is a direct result of its world-class lakehouse platform coupled with an unwavering customer-centric approach. I'm excited to build on this foundation and drive Amperity's growth to new heights in 2024 and beyond."

This year marks significant advancements in Amperity’s Lakehouse Customer Data Platform (CDP), yielding substantial business value through AI-powered tools, unified customer data, and enhanced media measurement capabilities. The AmpAi suite includes AI Assist, which helps non-technical users build and customise data assets, and AmpGPT, which facilitates data-driven decision-making through natural language processing. Since its launch, AI Assist has boosted query usage by 98%, saving users an average of seven to eight hours per week.

Amperity’s Lakehouse CDP feature Bridge allows users to share data to and from a lakehouse securely and efficiently. Since its introduction in May, the number of table reads in Databricks has risen by 432%. Additionally, Amperity has enhanced its capabilities for paid media through new media measurement tools such as the Offline Conversion APIs, Segment Comparison Dashboard, and Ad Performance Dashboard. These facilitate the measurement of in-store revenue driven by digital ads, audience segment comparisons, and cross-platform performance visualisation. The Native UID 2.0 Integration also expands privacy-safe identity resolution capabilities, helping brands track advertising touchpoints more effectively.

Presently, over 75% of Amperity’s customers use the platform for paid media. The company’s innovative strides have not gone unnoticed. Databricks awarded Amperity as its Communications, Media, and Entertainment Partner of the Year. Microsoft recognised it as a finalist for Retail & Consumer Goods Partner of the Year. Gartner named Amperity a 'Visionary' in its initial CDP Magic Quadrant report, while CB Insights and Spark Matrix recognised the company as a leader in their respective industry reports.

Amperity has also achieved important certifications in data security and compliance, including ISO 27001, SOC 2, and HIPAA compliance. These accolades highlight Amperity's dedication to maintaining high standards in information security management, data protection, and healthcare information privacy.

Amperity's Lakehouse CDP has gained momentum among prominent brands across various sectors, such as financial services, media, retail, sports leagues and teams, and travel and tourism. The company’s client base includes over 400 brands, such as Gap, Haymarket Media Group, Loblaw, M&T Bank, and Seattle Mariners. Additionally, Amperity has established significant partnerships with industry-leading ad-tech providers like Criteo and The Trade Desk, as well as system integrators Deloitte Digital and Slalom Consulting.