Carbon footprint management specialist Cogo is partnering with Personetics, the AI-driven personalised digital banking engagement platform, to usher in a new era of climate-conscious banking. Leveraging AI, the collaboration brings banking solutions that assist customers in understanding and managing their carbon emissions based on their spending habits. The move enables financial institutions to provide a more streamlined and effective approach to promoting sustainability.
As the urgency for sustainability tightens its grip on worldwide markets, both big corporate entities and financial institutions are realising that partnerships with forward-thinking fintechs may serve as accelerators of their efforts for innovating towards sustainability. Ben Gleisner, Founder and CEO of Cogo, comments, "We're excited to be working with Personetics to help some of the world's largest institutions move the needle on one of the world's largest problems."
Transparency and innovation remain central to the vision shared by Cogo and Personetics. A newfound comprehension of one's climate impact is gradually becoming less of a healthy habit and more of customer insistence fueling commercial prospects. Modern consumers demand proactive strategies to manage their expenditure experience; banking institutions that respond fittingly witness increased trust and loyalty from their customers.
Dorel Blitz, VP of Strategy and Business Development at Personetics states, "Sustainability is a top priority for both consumers and businesses. Banks need financial data-driven solutions to empower customers in managing their environmental impact. Our partnership with Cogo goes beyond finances, aligning with our vision of smart financial decisions. We equip banks with hyper-personalised experiences that drive action, boosting engagement and loyalty. This helps banks deliver on a sustainable future."
Cogo already works with some of the largest global banks, like NatWest, ING Group, Westpac, Commonwealth Bank, Suncorp Bank, and most recently, Kiwibank. It provides them with carbon emissions data for banking transactions like electricity and fuel spending. The Cogo Personal and Business Carbon Manager helps in calculating carbon footprints for both individuals and businesses. Furthermore, it gives tailor-made recommendations on how to reduce carbon footprints.
As a key player, Personetics already partners with over 130 banks globally, unlocking their customer data's true potential. Their AI-powered platform offers hyper-personalised insights and recommendations designed to enhance customers' financial wellness and promote more informed financial decisions. This intricate data foundation is a necessity for the seamless integration of Cogo's carbon footprint calculation framework.
Together, Cogo and Personetics are paving the way for sustainable banking. Customers can measure their carbon footprint based on spending habits directly within their banking apps. Cogo's recommended steps to reduce environmental impact, along with suggestions for sustainable lending and solutions, are all delivered through this trusted digital experience. Gleisner concludes, "Our partnership represents an offering that is the fastest, smartest and most accurate way for banks to help customers make more sustainable buying decisions, and reduce their impact on the climate."
