Story image

D-Link shifts focus to NZ channel

09 Aug 13

D-Link has appointed an Auckland-based regional channel manager, with a Christchurch appointment expected soon, as the company ‘retasks’ its team to focus more on the channel.

The changes come under the guidance of Graeme Reardon, who returned to D-Link in mid-May as ANZ regional director, nine-and-a-half years after leaving the company.

“Previously we were very focused on two business unit models: the consumer business unit model and the commercial business unit model, with staff hired to focus on either the consumer or commercial sides of the business,” Reardon says.

It’s a model he believes missed out the small business market.

“We had focused on the high-end Gen-i’s in the commercial space and in the consumer we had focused more on the national retail chains, and we hadn’t been talking to the general channel and SMB consulting channel.

“So we have retasked our team to have a customer focus, rather than product focus’, Reardon says.

The company previously employed a staff member focused ‘virtually exclusively’ on the consumer business in New Zealand, with Carla Thornton-Davey focussed on commercial business development.

“Both were very good in their roles, but we missed out the general channel.”

The new roles will both be regional channel managers.

Troy Datson started in the new Auckland-based role, this week, ‘hitting the ground running’ visiting channel partners and retail after several days in Australia.

Most recently with Asus, Datson also has experience with Harvey Norman in New Zealand and Australia, having been a franchisee for the retail chain.

Says Reardon: “He brings a lot of retail experience we hope to leverage, not only with Harvey Norman but with Dick Smith, JB Hi-Fi, Noel Leeming and the Warehouse, and the channel as well.”

Reardon hopes to have a South Island regional channel manager by early next month, with the company working with local distributor Dove to find someone based in Christchurch.

Reardon says D-Link will also be rolling out a new channel partner programme in about six to eight weeks. The current offering focuses on the commercial space.

Product relaunches are also planned, he adds.

Survey reveals CX disconnect is risky business
Too much conversation and too little action could lead companies to neglect, lose, and repel their very lifeblood, according to Dimension Data.
Eaton launches portal and revamped partner programme
The portal has many features including a training academy, monthly promotions, rewards and a 24-hour turnaround on deal registrations.
8x8 appoints A/NZ channel senior manager
Joins 8x8 after time at Oracle, Avaya and Optus to managing 8x8’s growing team of partners across the region.
Interview: Chillisoft and LogRhythm ready for the NZ channel
ChannelLife talks with Chillisoft CEO Alex Teh and LogRhythm A/NZ sales director Simon Howe about their plans for Kiwi cybersecurity partners.
Check Point launches hyperscale network security solution
With Check Point Maestro, organisations can scale up their existing Check Point security gateways on demand.
Trend Micro’s telecom security solution certified as VMware-ready
Certification by VMware allows communications service providers who prefer or have already adopted VMware vCloud NFV to add network security services from Trend Micro.
Logitech wins awards for the art of good design
What makes a good design? Logitech may know a thing or two about that.
Chillisoft nabs LogRhythm as next major vendor
Chillisoft signs on the global SIEM provider as it continues to expand its solution portfolio for the growing cybersecurity market.