Data is the lifeblood of today's always-on business, says exec

The world is becoming increasingly digital and dependent on continuous data availability and secure file sharing between devices. This puts extreme pressure on companies and organizations faced with a challenge to open access to their data.

That's according to Acronis, following the release of Acronis Files Cloud, a file sync and share solution that enables service providers to offer public cloud services from their own infrastructure.

The solution enables service providers to utilise their own data storage infrastructure, rebrand the service, and bundle it with their existing services and data protection products such as backup or disaster recovery.

According to Acronis, bundled services increase customer retention rates giving them complete control.

Initially Acronis Files Cloud will be available for partners who manage their services through Odin Automation or other platforms via a REST API.

Full support and integration with the Acronis Cloud provisioning portal is expected in 2017. For Service Providers, Acronis asserts that the solution presents a billion-dollar opportunity.​

Serguei Beloussov, the founder and CEO of Acronis, says that they have the most complete set of data protection and storage solutions, leading the industry through continuous research and innovation.

"Our new hybrid cloud architecture is all about giving our partners and Service Providers control over their customers' data," explains Beloussov.

"Data is the lifeblood of today's always-on business and Acronis has all the required tools to protect it."