Story image

Defiant Microsoft kickstarts Windows Phone growth…

25 Feb 14

“The stage is now set,” says Joe Belfiore, the corporate vice president of Microsoft Windows Phone, and the man tasked with expanding Microsoft’s 4% market share in global smartphone sales.

“Given our hardware partners, and Microsoft and Nokia coming together, we are in a good position to kick-start our market share.”

As the tech giant expects to close its US$7.2 billion deal to buy the handset and services division of Nokia by the end of March, Belfiore spoke of the optimism flowing through Redmond corridors, optimism born out of a deep-rooted belief that 2014 is the year Microsoft takes on its iOS and Android competition.

“We faced a massive problem,” admits Belfiore, speaking exclusively to the New York Times at the Mobile World Congress conference in Barcelona this week.

“It would have been very difficult to create a range of devices for every operator at every price that included every app in the world.

“We decided to focus on building something at a limited set of price points in a small, limited number of countries. That’s what we did this year. We had to get that right.

“Now that we’ve done that, we want to get Windows Phone at more price levels and in more countries.”

Admitting there’s no “magic solution” when it comes to attracting users despite not being able to offer the apps that they want, Belfiore remains unfazed by the task ahead for his Windows Phone team.

“We have to grow phone volume where we can,” he adds. “To increase our market share, we have to be available where customers are at low-cost and high-end price points.”

“A year from now, I would like to have widespread consumer knowledge of the type of value proposition that is available with Windows Phone.

“People who use the phones have a favorable experience with them. But we need to get the word out there.

“We benefit from investing in mobile innovation. And we think we have a lot to offer our partners and customers.

“The mobile market will continue to grow, the opportunities will continue to grow. We are not going anywhere.”

Can Microsoft make its mark in the global smartphone market? Tell us your thoughts in the comments below

Kiwis make waves in IoT World Cup
A New Zealand company, KotahiNet, has been named as a finalist in the IoT World Cup for its River Pollution Monitoring solution.
Can it be trusted? Huawei’s founder speaks out
Ren Zhengfei spoke candidly in a recent media roundtable about security, 5G, his daughter’s detainment, the USA, and the West’s perception of Huawei.
Oracle Java Card update boosts security for IoT devices
"Java Card 3.1 is very significant to the Internet of Things, bringing interoperability, security and flexibility to a fast-growing market currently lacking high-security and flexible edge security solutions."
How SMBs can use data to drive business outcomes
With the right technology, companies can capture consumer, sales, and expense data, and use it to evaluate and construct future plans.
Survey shows that IoT is RoI across Asia Pacific
A recent Frost & Sullivan survey across Australia, Hong Kong and Singapore shows that IoT deployment improves business metrics by around 12%.
Sophos hires ex-McAfee SVP Gavin Struther
After 16 years as the APAC senior vice president and president for McAfee, Struthers is now heading the APJ arm of Sophos.
Security platform provider Deep Instinct expands local presence
The company has made two A/NZ specific leadership hires and formed several partnerships with organisations in the region.
Half of companies unable to detect IoT device breaches
A Gemalto study also shows that the of blockchain technology to help secure IoT data, services and devices has doubled in a year.