Story image

Dicker Data NZ inks Toshiba deal; begins rebrand

20 Apr 15

Dicker Data has inked a deal to distribute Toshiba computer products in New Zealand.

The distributor, which acquired Express Data last year, has a long-standing relationship with Toshiba in Australia.

Last week, David Dicker, Dicker Data chief executive and chairman, told ChannelLife he was keen to see more of the distributor’s core vendors in Australia represented by the company in New Zealand.

Snaffling distribution for Toshiba will no doubt delight Dicker – Ingram Micro is a long time Toshiba distributor in New Zealand, and Dicker has made no secret of the fact he’s gunning for distributor and seeking to close the gap between Ingram Micro and Dicker Data.

Dicker says Dicker Data’s Toshiba relationship has been in place in Australia for more than 25 years and is ‘one of the most successful partnerships we have’.

“Their continued support of our business is greatly appreciated and I’m proud to be leading our charge into the New Zealand volume market with them,” he says.

“The integration and expansion of our New Zealand business is integral to our successful future.”

Rob Wilkinson, Toshiba Information Systems (Australia) general manager, says the extension of the Dicker Data business into New Zealand will enhance the vendor’s partner network to ensure it has ‘coverage and choice’.

“We know that Dicker Data will represent the Toshiba brand at the same high standard as they have done in Australia,” Wilkinson says.

“Dicker Data was Toshiba’s first PC distributor and they were a clear choice for the next step of our expansion into New Zealand.

“Our success is fundamentally aligned with our partner’s success as the vast majority of our business is channel focussed and with the extension of our relationship, we are sure that Dicker Data New Zealand will deliver and grow our business in New Zealand,” Wilkinson says.

The Toshiba distribution, which takes effect from today, comes as the company begins a rebrand, introducing a new logo in Australia today.

Dicker Data says Express Data will also begin to be rebranded to Dicker Data NZ effective immediate. The transition to the new branding is expected to be completed before the end of 2015. At this point, the Express Data name will be retired from use across the ANZ region as DDR complete the total integration.

“As our company continues to evolve and grow post-acquisition, we have truly broken the mould of who we were,” Dicker says.

“We’re now able to offer many more vendors and solutions whilst maintaining our high standards of customer service. Our growth into markets such as cloud and software distribution are a clear representation of how our business is evolving and we’re changing our logo to mark this new era for DDR.”

Dicker says the New Zealand market is more buoyant than the Australian market at the moment, and he is confident of good results in New Zealand.

The company is currently focusing on getting its systems in line with those already used by the Australian operations and introducing more new vendors to its Kiwi portfolio.

Kiwis make waves in IoT World Cup
A New Zealand company, KotahiNet, has been named as a finalist in the IoT World Cup for its River Pollution Monitoring solution.
Can it be trusted? Huawei’s founder speaks out
Ren Zhengfei spoke candidly in a recent media roundtable about security, 5G, his daughter’s detainment, the USA, and the West’s perception of Huawei.
Oracle Java Card update boosts security for IoT devices
"Java Card 3.1 is very significant to the Internet of Things, bringing interoperability, security and flexibility to a fast-growing market currently lacking high-security and flexible edge security solutions."
How SMBs can use data to drive business outcomes
With the right technology, companies can capture consumer, sales, and expense data, and use it to evaluate and construct future plans.
Survey shows that IoT is RoI across Asia Pacific
A recent Frost & Sullivan survey across Australia, Hong Kong and Singapore shows that IoT deployment improves business metrics by around 12%.
Sophos hires ex-McAfee SVP Gavin Struther
After 16 years as the APAC senior vice president and president for McAfee, Struthers is now heading the APJ arm of Sophos.
Security platform provider Deep Instinct expands local presence
The company has made two A/NZ specific leadership hires and formed several partnerships with organisations in the region.
Half of companies unable to detect IoT device breaches
A Gemalto study also shows that the of blockchain technology to help secure IoT data, services and devices has doubled in a year.