Epicor eyes APAC expansion

Epicor Software has appointed Craig Charlton (pictured) to the new role of Vice President of Operations for the Asia Pacific region.

Charlton, previously responsible for the Australia and New Zealand markets, will now see his role expand to cover the entire APAC region. He will be in charge of all operations throughout the region including direct management of the services team, business development representatives' team, as well as, marketing and customer service.

Epicor's products are sold through a hybrid distribution channel, specifically designed to meet the unique needs of midmarket businesses, that includes more than 300 authorised partners worldwide

Speaking about his new role, Charlton said, “The Asia Pacific region represents a massive opportunity for Epicor as one of the fastest growing regions in the world. My primary objective will be to ensure our local teams are aligned and executing our broader business goals. Another key focus for us will be to drive awareness of Epicor’s latest ERP business solution, which features enhanced product functionality and technology to further streamline business operations.”

Charlton, who joined Epicor in 2007 following the company’s acquisition of the Epicor Division of Professional Advantage, will oversee approximately 300 employees throughout 13 wholly owned Epicor offices in APAC.