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Euro tech rental firm targets NZ channel

29 Nov 10

After opening facilities in India early in this year, European technology rental supplier Livingston has got Australia and New Zealand in its sights.

“As a result of the current economic and technology drivers characterising the industry an increasing proportion of companies are now looking to rent or lease test hardware rather than being forced to purchase it directly” said Philippe Suel, International Development Director of Livingston Group’s Test Division.

The firm will enter the local market through a direct approach or collaboration with local distributors Tech Rentals Corporation, Vicom, Celemetrix, and vendors Agilent/Trio Smartcal, JDSU and Spirent/Matrium.

“This approach ensures they are not exposed to various hidden costs associated with ownership (maintenance, repair, security, recalibration, etc),” continued Suel. “It also maximises equipment utilisation, so greater revenue can be generated by each unit and expensive kit is not simply left on the shelf, as well as allowing sudden increases in demand or changes in technology requirements to be addressed.”

Livingston rents equipment out to companies in more than 100 countries worldwide and was founded some 40 years ago.
Suel added, “Both Australia and New Zealand are in the process of making major investment into the roll out next generation telecommunications networks. Livingston, by reinforcing our commitment to the technology companies in these countries, will be able to provide the cutting edge equipment that projects such as these call for.”

You can check out a video about the company, on its website here.