Exclusive: Datacentre220 reveals 'next chapter' in latest rebrand

Datacentre220 has officially launched its refreshed brand identity and website, unveiling what CEO Ross Delaney describes as a "next chapter" for the New Zealand-owned and operated data centre.

The company, which has quietly served the country's technology sector for 16 years, is stepping firmly into the public eye with a modernised image designed to reflect its standing as New Zealand's most connected data centre.

"Our brand has been modernised to reflect who we are today - New Zealand's most connected data centre," Delaney told TechDay. "It's sharper, more contemporary, and puts a stronger focus on our core strengths of connectivity, security, and next-generation colocation."

The rebrand, completed largely by the internal team with help from local freelancers for web development and video production, is not a superficial change, Delaney explained. "Brand and execution is a very important part of the experience for customers," he said. "When you are in our facility the modern look and feel shines, however our external image didn't match what our true capability is. Now with our new look and feel we have joined the physical experience with the digital."

Raising the profile

For much of its history, Datacentre220 has been what Delaney calls "New Zealand's best kept secret" in the tech sector. Since taking over as CEO in January, he has pushed to change that. "You're going to see a lot more of us out there," he said. "Our new look, our voice, our story – we're making sure we're understood in the industry. That's a major focus."

General Manager Nick Leishman echoed the sentiment, emphasising the company's depth of experience. "We've been doing this for over 16 years and know what it takes to manage critical infrastructure," he said.

The refreshed brand comes as the company highlights its positioning as the country's premier edge-ready digital infrastructure hub, with unmatched connectivity, resilience, and carrier-neutral services.

Hyperconnected advantage

Datacentre220's Queen Street facility offers direct access to more than 90 networks and every major internet exchange and ISP in the country, providing a level of interconnection unmatched elsewhere in New Zealand.

"The thing that makes us the leader in this market is the connectivity," Delaney said. "It's completely different to anything else in New Zealand and that's what sets us apart."

This ecosystem has grown by 50 per cent over the past five years, creating what the company describes as a "hyperconnected" environment. The facility's neutrality means enterprises, telcos, cloud providers and managed service partners can all interconnect without conflict, using the data centre as a meeting point rather than a competitor.

"We've just ticked over into 90 network partners in the data centre," Delaney said. "That's significant when you consider the freedom it gives our customers. They can reach virtually any service or provider they need from here, affordably and quickly, instead of building out infrastructure across the whole country."

The facility has already been chosen as the launch site for Chorus's Express Connect service, a high-speed fibre offering that can be provisioned within hours, underscoring its role as a hub for connectivity innovation.

Trusted infrastructure

Datacentre220 is 100 per cent New Zealand-owned and offers Tier 3 capable redundancy, giving customers assurance that their infrastructure is secure and resilient. Staff are on-site around the clock to provide remote hands, monitoring and rapid incident response.

Customers frequently praise the responsiveness of the on-site team. "Our mission is to be a nexus for collaboration in the digital ecosystem," Delaney explained. "Whether you're an enterprise modernising your IT, a telco expanding your network reach, or a hyperscaler bringing cloud services closer to Kiwis, our facility gives you the connectivity, resilience, and support to achieve your goals."

He added: "We're here to help our clients and partners grow and we succeed when they succeed."

Leishman pointed to the trust Datacentre220 has earned from some of the world's biggest technology firms. "We're trusted by global tech giants and enterprises to deliver secure, sovereign and resilient infrastructure," he said. Government ministers and international executives who have toured the site have reportedly been "blown away" by the scale of innovation on display.

Future ambitions

The rebrand signals more than just a visual refresh.

Delaney said it reflects a broader ambition to play a leading role in New Zealand's digital economy and help local enterprises unlock the benefits of edge computing.

"Our new brand identity reflects the next chapter in our evolution," he said. "We're reinforcing our promise to deliver edge-ready digital infrastructure for New Zealand. Being the most connected data centre in the country isn't just a tagline, it's a responsibility."

Looking ahead, the company intends to build on its 120-strong customer base and expand its reach nationally. The Queen Street facility is already viewed by many in the industry as critical infrastructure, but Delaney said there is more to come.

"We designed Datacentre220 to be the meeting point for all players in the digital economy," he explained. "It's opened up some really important conversations around the role we play in the economy," Leishman added.

The new website, which launched alongside the rebrand, serves as both an information hub and an invitation for potential clients to engage with the company. "Come for a tour," Delaney urged. "Once people see what we've built, it all clicks."