Facebook’s news features make it a great business tool.
Last March Facebook enhanced the ‘fan’ pages that a brand, product, organisation, artist, band, public figure – or a business – can create. (See www.facebook.com/pages/create.php). The new features enable even the most technically challenged business owner to create, maintain and update what is essentially their website – easily, immediately, and from a phone or computer. And it’s free. I’d like to share my marketer’s vision of what you can do with a Facebook business page.
First let’s distinguish between a profile and a business page:
Facebook profile: Simply put, this is your private visual online chat room. You invite whoever you want to allow in. They’re called friends. Only friends can view and interact with your profile and vice versa.
Business pages: These, on the other hand, are open to anyone registered with Facebook to view. Individuals can maintain a relationship and interact with your business page by signing up as a fan. (See www.facebook.com/advertising/Face bookPagesProductGuide.pdf).
Calling it a page is a misnomer, because you can have many pages. Like websites, the pages are tabbed. A sample of the standard page tabs are: