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Familiar face to push smart cities, AI for NEC NZ

NEC New Zealand has appointed industry veteran David Tse as sales and marketing manager as the company looks to drive its offerings for smart cities, AI and cybersecurity in the local market.

The appointment comes as the vendor targets ‘significant’ sales growth and targets.

Tse, who has held senior roles for companies including IBM, Oracle, Eagle Technology Group, Logical Group NZ and StorageTek and, most recently Spark Digital, where he was general manager of energy, health and local government, will be responsible for driving NEC’s technology and enterprise solutions for smart cities, artificial intelligence, public safety and cybersecurity, networking and digital solutions.

Takashi Tada, NEC New Zealand managing director, says “David’s leadership and experience in strategic planning, developing partnerships and implementing go-to-market, as well as his extensive network [in the] ICT sector and various verticals will be instrumental in driving NEC’s next critical phase of growth.”

NEC says Tse, who will be based in Auckland but travel ‘frequently’ to Wellington and other cities, will ‘play a vital role in realising NEC’s global goal to orchestrate a brighter world by connecting New Zealand customers with NEC’s world leading innovations.”

“My key priority is to drive a high performing sales culture, supported by a world-class marketing team – bringing to life the fantastic technology that NEC has developed in areas such as smart cities, artificial intelligence, public safety and cybersecurity, networking and digital solutions,” Tse says.

NEC has been pushing its smart cities offerings for the past year, and is the official technology partner for Land Information New Zealand smart city coalition, providing building blocks and technical capability for projects with major councils around New Zealand.

The vendor partnered up with 2degrees last June to collaborate on a developing ideas and technologies to develop smart city solutions.