Fergus appoints new marketing & product division leads

Fergus has announced the appointments of Christina Knock as Vice President of Marketing and Adam Maddox as Head of Product, effective November 2024, to bolster its growth strategy and market position.

Mark Bartels, Chief Executive Officer of Fergus, highlighted the importance of these appointments, stating, "Christina and Adam bring domain expertise in small business software marketing and product development, which will be essential as we build new products and showcase Fergus as a must-have for tradies managing their businesses."

Christina Knock, with a comprehensive background in technology marketing, will steer Fergus's marketing strategies. Her focus will be on increasing global customer acquisition and engagement, and building Fergus's presence in key markets. She will also be responsible for executing strategic initiatives to broaden the brand's influence.

Expressing her enthusiasm, Christina Knock stated, "I'm thrilled to join Fergus at a time of remarkable growth and innovation. Fergus has a unique position in the market, helping tradespeople streamline their businesses with effective job management tools. I look forward to enhancing Fergus's marketing strategy to showcase the platform's benefits to even more users across Australia and beyond."

Adam Maddox steps into the role of Head of Product, bringing years of product development and user experience expertise from his previous leadership roles. His primary goal will be to refine Fergus's product offerings to meet the evolving demands of trade professionals.

Adam Maddox remarked, "I'm delighted to join Fergus and build on the great work already happening here. The job management space presents incredible opportunities for innovation, and I look forward to contributing to a product that directly benefits tradespeople by simplifying their workflows. My goal is to enhance the user experience and expand the platform's feature set to make Fergus an indispensable tool for trades businesses."

Mark Bartels further commented on the implications of these new appointments for Fergus's customers, saying, "These appointments send a message to our current and future customers about Fergus's commitment to customer-focused innovation. With Christina and Adam leading marketing and product development, Fergus is poised to expand and enhance its features, meeting the growing demand for comprehensive job management solutions in the trades industry."

Fergus continues to focus on supporting tradespeople in boosting operational efficiency, improving customer service, and facilitating business growth. By investing in top talent and upgrading its technology offerings, Fergus aims to maintain its mission of delivering a robust, user-friendly platform that empowers tradespeople in their day-to-day operations.