Story image

Former McDonald's exec takes up key role with NZ-based Plexure

07 Dec 16

Kiwi based CRM IoT-driven provider, Plexure, has just appointed a former McDonald’s exec as the new vice president of Client Services.

Darren Rankine is a business executive with more than 20 years of customer relationship management and business intelligence expertise.

In his new role with Plexure, Rankine will leverage an extensive background in developing global customer relationship management strategies and customer loyalty programs to help Plexure’s clients transform how they interact with customers.

He will work closely with clients to guide their CRM vision and strategy, creating a more personalized customer engagement through Plexure’s platform.

Scott Bradley, founder and CEO of Plexure, explains that throughout his career, Darren has demonstrated a keen understanding of the need for global brands to deliver a personalized, data-driven consumer experience.

“This impressive background perfectly aligns with Plexure’s goal to transform how businesses leverage the Internet of Things and connected devices to interact with their customers,” says Bradley.

“I am delighted to welcome Darren to the team – his expertise will be crucial in ensuring our clients’ long-term success on their CRM journeys.”

Before taking up this role with Plexure, Rankine worked for McDonald’s Corporation for nearly a decade, most recently holding the position of senior director of CRM and Loyalty.

He has also played a lead role in developing McDonald’s IT strategy, serving as senior director of Digital Emerging Technology, senior director of the Global Business Intelligence Platform, and director of Data Warehouse Technology.

“To engage with today’s busy and tech-enabled consumers, it is important to provide offers relevant to their interests, and to do so when and where they are most likely to respond,” says Rankine.

“Plexure’s technology provides the means to do that, while contributing to an enhanced customer experience and improving customer loyalty. I am thrilled to join such a forward-thinking company and look forward to helping more businesses benefit from Plexure’s IoT-driven CRM solutions.”

Mercury Energy sells smart meter business for $270m
“Metrix’s large installed meter base, deep customer relationships and innovation platform, make this a natural acquisition."
Dell EMC embeds security in latest servers
Dell EMC's 14th generation of PowerEdge servers has comprehensive management tools to provide security across hardware and firmware.
Hands-on review: The Logitech R500 laser presentation remote
With a clever ergonomic design, you’ll never have to glance at the device, unless you deliberately look to use the built-in laser pointer to emphasise your presentation.
Noel Leeming slapped with $200,000 fine for misrepresentation
“This prosecution related to multiple consumers in multiple locations. It was not isolated or ‘one off’ conduct.”
What to think about when planning IT infrastructure in schools
An expert with a history of builiding successful IT infrastructure for the unique education sector shares their advice for getting it right.
Review: Should you buy the Fitbit Charge 3?
If you are new the to the world of wearables you might be wondering if Fitbit’s new offering is a good first step. Maybe I can help with that.
The disaster recovery-as-a-service market is on the rise
As time progresses and advanced technologies are implemented, the demand for disaster recovery-as-a-service is also expected to increase.
Dell dominates enterprise storage market, HPE declines
The enterprise storage system market continues to be a goldmine for most vendors with demand relentlessly rising year-on-year.