Story image

Future of the global mobile analytics market looking rosy

22 Jun 16

A recent report has indicated a bright future for global mobile analytics.

Released by Technavio, the study revealed the global mobile analytics market is anticipated to grow at a Compound Annual Growth Rate (CAGR) of more than 21% between 2016 and 2020.

So what are the reasons behind it?

The study affirms a significant driver is the rapid adoption of cloud computing and mobile analytics technologies by organisations to reduce their costs, manage enterprise IT infrastructure efficiently and concentrate on their core activities. Owing to its configuration flexibility, integrated security and stringent access mechanisms, mobile analytics has become a crucial core platform for many enterprise applications.

Some of the key findings about the mobile analytics market included:

  • Growing adoption among SMEs
  • Increase in focus on BI
  • Key vendors are Adobe, Amazon Web Services, Google, IBM, and Microsoft

“Several organisations are investing in business intelligence (BI) and analytics to improve their decision-making capabilities,” says Amrita Choudbury, ICT lead analyst at Technavio Research. “They are focusing to integrate analytics solutions with mobile platforms to enhance their comprehension strategies. BI solutions with analytics are capable of handling a large amount of unstructured data to help identify and analyse the business patterns. In most cases, BI applications collate data from data warehouses, analyse the data, and provide a decision support system.”

The Banking, Financial Services and Insurance (BFSI) sector is the primary adopter of mobile analytics solutions, which help these financial institutions to automate their processes such as account opening, analysis of large volumes of data and lending or receiving money. Also, these analytical solutions ensure data security and protect sensitive customer and corporate data. With growing compliance to government regulations, the security of business data is of utmost importance to this sector, which is augmenting the use of mobile analytics.

The market is becoming increasingly competitive amongst the existing vendors and new entrants. Consequently, the industry has been witnessing consolidation with bigger players acquiring or merging with smaller players.

As they say though, competition breeds innovation, which is potentially another driver toward the industry’s rosy future.

Exclusive: Fileless malware driving uptake of behavioural analytics
Fileless malware often finds its way into organisations via web browsers (or in combination with other vectors such as infected USB drives).
Kiwis concerned about being scammed – survey
This unease is warranted given the growing sophistication of scammers and their activities, and numbers of attempted fraud.
Trust us, we’re Nvidia: GeForce RTX 20-series GPU preview
When I caught up with Brian Burke, Nvidia’s gaming tech PR guy, at PAX AUS in Melbourne, I didn’t hold back. I asked him why should Kiwis part with such a huge amount of money for something that, right now, doesn’t do a lot.
Xiaomi fans bubble over at Mi Store grand opening
The fans filled Auckland’s Westfield Sylvia Park to take advantage of the opening specials and get their hands on some Xiaomi tech.
Dropbox strengthens security with raft of new partnerships
Integrations will keep customer content protected and secure with tools for controlling identity access, governing data, and managing devices.
Interview: Aruba’s NZ country manager talks channel strategy
“What we're taking to market is that message around simplification and having everything in one place.”
When good tech goes bad - the challenge of complexity
Beautiful system tapestries have created confusing labyrinths that people have to navigate just to get their job done, wasting time and energy.
Companies swamped by critical vulnerabilities – Tenable
Research has found enterprises identify 870 unique vulnerabilities on internal systems every day, on average, with over 100 of them being critical.