10 Mar 2015
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Genesys increases focus on ANZ mid-market with cloud offerings

By Catherine Knowles

Genesys has launched a new set of cloud offerings in order to expand into the Australian mid-market and strengthen its presence in New Zealand.

This is a strategic move from Genesys, who says the cloud offerings are aimed at enabling mid-market organisations with a set of cost-effective customer experience solutions.

The offerings enable partners and customers to provide an integrated customer experience and offers both parties potenatial for future growth, says Genesys.

The cloud availability of the Genesys Customer Experience Platform will be delivered through a set of standard bundles. 

Genesys says it is currently working with its valued partners across Australia and New Zealand to identify where the immediate opportunities lie.

 “Genesys has become one of the leading suppliers of customer experience platform and contact centre solutions in Australia and New Zealand but our success has predominantly been in the upper end of the market.

“The development of the Genesys cloud offerings provides the opportunity to extend our proposition and market reach,” says Josie Vizzari, Genesys director of mid-market and cloud, Australia and New Zealand.

“Through discussions with our partners and customers, we know that the mid-market often comes up against capital constraints and a lack of resources.

“We also know that because of this, they’re looking for a rapid time to value, with low effort. This is precisely where the Genesys cloud offerings will help,” she says.

Launching into the mid-market aligns with the company’s overall goal of becoming the leader of the customer experience and contact centre market by delivering a single, integrated platform: the Genesys Customer Experience Platform.

In the last three years Genesys has expanded its addressable market segments and has more than tripled its addressable market.

The Genesys cloud offerings are available to partners and customers in Australian and New Zealand markets from today, March 10.

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