21 Nov 2016
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Got an event coming up? Partner with Techday

By Sean Mitchell

Following Techday’s decision to go completely digital in early 2015, we’ve experienced tremendous growth. As we’ve developed, so too have opportunities to partner major events throughout Asia Pacific.

Techday Business Development Manager, Tal Zamirly says there is a clear reason that Techday works so well as a media partner.

“Our ability to target a niche audience across Asia Pacific that is perfectly relevant to each event makes Techday truly unmatched when it comes to event partnership,” Zamirly says.

Our large network of websites all focusing on unique niches allows us to centre your message on an extremely targeted audience. For example, ChannelLife for resellers and system integrators, SecurityBrief for security decision-makers and consultants or ITBrief for CIOs and IT Managers, among many others.

This is in addition to a number of powerful advertising tools in our arsenal, which include sponsored stories, digital advertising campaigns and a formidable social media following – tweets on our Twitter profiles alone gather more than 400,000 views every month.

In addition to using your own database to drive attendance, we can help get fresh sales prospects and new faces at your event. We can drive interested readers from our sites to your registration page or integrate with your marketing automation systems like Marketo, Hubspot or Pardot.

While our event promotion package is great for generating new attendees, we can also publish content after the event, like news stories with a gallery of photos to explain what happened for those that couldn't attend.

Zamirly uses the example of a recent partnership we maintained with CloserStill Media, event organisers for some of Asia’s biggest tech events, including DataCenterWorld, CloudExpoAsia and CloudSecurityAsia.

“We were one of their key media partners for those three events, which I had the pleasure to attend,” Zamirly says. “The events introduced some of the key players across the Asia Pacific in the data center, cloud and cybersecurity sectors, as well as introduce the newer companies breaking into these sectors.”

This is in addition to other recent event partnerships, such as ISANZ, NZ Tech and Innovation Enterprise.

"We're always looking for new partnership opportunities, as it helps us introduce a fresh audience to the event, as well as introduce our network to new potential readers,” Zamirly says. “If you have an event coming up, give us a bell as what we offer in partnership is something truly unique.”

If you would like to know more, get in touch with Techday's team of Digital Account Managers for an obligation-free quote for editorial integration and/or advertising. Our team is well trained on how to get the best return on your marketing investment.

With many unique tech news websites within our Techday network, we've got a perfectly targeted site for your next campaign.

If you have any additional questions, we would be happy to assist, contact your digital account manager or contact us here.

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