ChannelLife New Zealand logo
Story image

Grandstream Networks chooses Soft Sol as NZ distie

19 Jul 2013

Soft Solutions has been appointed to represent Grandstream Networks, a Boston-headquartered manufacturer of innovative IP voice and video solutions, in New Zealand.

The IT products distributor will take charge of Grandstream's phone family, comprising of 12 models, from an entry-level office desk phone through executive and reception extensions, an IP DECT cordless model, video phones, and a colour touchscreen Android phone.

“Business phone networks are no longer the sole province of telephone specialists”, said Chris Fitzgerald, managing director, Soft Solutions. “IP technologies bring VoIP firmly into the space of IT resellers.

"We started talking VoIP at the beginning of 2012 with our appointment to represent 3CX Phone System for Windows, and a significant proportion of our 2400 IT resellers have embraced these technologies as a necessary part of the IT services they provide for their customers.

"Our mission here at Soft Solutions is to keep finding solutions for our resellers that offer great features at affordable pricing and Grandstream certainly meets that need – while also not being short on innovation”.

Fitzgerald believes a key differentiator in the Grandstream VoIP hardware range is gateway technologies.

The company has a range of three analogue telephone adapters (ATAs) which enable organisations to connect one, two or four analogue phones to a digital voice network, while also manufacturing gateway boxes with up to 48 FXS analogue telephone ports.

“Grandstream is proud to partner with Soft Solutions to offer our award-winning IP solutions to their customers and resellers throughout New Zealand,” said David Li, CEO, Grandstream.

“IP technology enables businesses of all sizes to be more productive than ever before, while offering security, reliability, and cost-savings.

"Grandstream’s full range of IP solutions, including IP phones, IP Video phones, IP Video Surveillance cameras, and our new UCM6100 series IP PBX, have been recognised throughout the IP industry for delivering superb sound and picture quality, rich telephony features, full compliance with industry standards, and broad interoperability.

"We are excited to team up with Soft Solutions to bring our IP solutions to New Zealand and look forward to a long and successful partnership.”

IP surveillance is another area Grandstream has ventured into and while this is new technology for the company, again the connectivity is a natural extension to the IT networking skills of a computer reseller according to Soft Solutions Business Development manager Aaron Bhashkar.

“Resellers will be interested in Grandstream phones because of the wide range of functionality and codec support they deliver," he said.

“They can be easily provisioned into 3CX Phone System as well as other on-premise and hosted ip-based telephony solutions, meaning setting up these phones in large environments is relatively painless.”