Story image

HP in major brand shake-up

26 May 10

Upon completion of the merger in mid-April, HP said that it would integrate 3Com's network switching, routing and security solutions with its existing HP ProCurve solutions to create “a comprehensive portfolio for customers”.

Just over two months later and a companywide project is underway to unify all the networking products that now sit underneath the HP brand.

The 3Com, OfficeConnect, Baseline, and Procurve brands are all being sunsetted, Jay Mellman, Senior Director of Product and Solution Marketing for the HP Networking Division, told The Channel. “The HP brand offers us market permission and acceptance, that none of the other brands allowed,” he said.

According to Mellman, the company extensively surveyed its networking customers before making the decision to take full advantage of the power behind the HP brand.

The only exception is keeping the TippingPoint brand for its security products (inherited with the 3Com acquisition) and retaining the H3C brand in China.

As a side note the company will retain use of the Proliant brand in its PSG (Personal System Group) but will be phasing out the Compaq brand in favour of HP.

Survey shows that IoT is RoI across Asia Pacific
A recent Frost & Sullivan survey across Australia, Hong Kong and Singapore shows that IoT deployment improves business metrics by around 12%.
Sophos hires ex-McAfee SVP Gavin Struther
After 16 years as the APAC senior vice president and president for McAfee, Struthers is now heading the APJ arm of Sophos.
Security platform provider Deep Instinct expands local presence
The company has made two A/NZ specific leadership hires and formed several partnerships with organisations in the region.
Half of companies unable to detect IoT device breaches
A Gemalto study also shows that the of blockchain technology to help secure IoT data, services and devices has doubled in a year.
Will 2019 be the year of network evolution?
An A10 Networks exec talks 5G, software-defined networks, and the continuing evolution needed for a modern cloud environment.
Stepping up to sell security services in A/NZ
WatchGuard Technologies A/NZ regional director gives his top tips on how to make a move into the increasingly lucrative cybersecurity services market.
IDC: Relevance is combining strategy, creativity and IT services
IDC reveals the Top 10 Asia/Pacific predictions to impact IT and business services sourcing in 2019 and beyond.
How IIoT is creating opportunities for RFID companies
The growing demands for automation and digitisation are creating considerable growth opportunities for RFID vendors.