HP has recently announced enhancements to its partner program, with new initiatives set to provide better opportunities for channel partners.

The recent announcements were revealed at the company's HP Amplify Executive Forum, which showcased new developments, products and initiatives on a global scale.

The company says that these ongoing investments in new partner benefits reflect a continued commitment to the channel and will ensure partners get the insights, training, connection and engagement that is needed to drive better productivity and potentially higher profits.

There have been significant enhancements to HP Amplify Data Insights, with expanded analytical and data capabilities. The core program was launched nearly one year ago and gives partners immediate access to a thorough set of data analytics, each aimed at influencing the customer buying journey and delivering a more satisfying experience.

Acting on partner feedback, HP says it has expanded its customer-level insights that are available through the use of advanced analytics resulting in customer-ready, targeted opportunities for partners to immediately act upon.

Automated tools now integrate directly with partner sales systems, simplifying the way data is collected and delivered to participating partners. The company says that these enhancements are designed to create a partner sales force that can be more targeted and effective in winning business.

The company has also announced an HP Amplify Impact global expansion. HP says that Amplify Impact represents a first-of-its-kind partner assessment, resource, and training program, leveraging HPs own extensive investments and initiatives across Climate Change, Human Rights - Digital Equity.

The global expansion of the program across all markets will be rolled out via a phased approach over the next two years. Ultimately, partners of all types (resellers, retail, and distribution partners), regardless of location, will have the opportunity to participate in this award-winning program.

A new annual partner award has also been announced. The HP Amplify Impact Awards will celebrate partners across five categories at an awards ceremony in December 2022. Winners will have the opportunity to promote their award externally with badges and promotional material.

HP Curiocity will act as a new platform offering enhanced training, community engagement and rewards all in a single program. Inspired by the open world concept and rewards system of renowned games, HP Curiocity will also roll out via a phased approach starting later this year, providing partner sales representatives with access to this unique, collaborative community.

HP says its success relies heavily on the strength of the channel. Over the past year alone, they say partners have helped drive >$6 billion dollars in revenue growth over the past year (through Q2 FY22).