Hyland unveils AI-driven strategy for content management

Hyland has unveiled a new brand strategy focusing on AI-driven automation, cloud-native enterprise content intelligence, and enhanced user experiences.

The company's Chief Marketing Officer, Becca Toth, commented on the transition: "As a billion-dollar business driving market evolution, Hyland is committed to helping organisations unlock their greatest sources of critical intelligence, inspiring innovations that fundamentally redefine how they operate and deliver value. With the exponential growth of unstructured data and rapid AI adoption, our new brand reflects this evolution — offering AI-powered content, process and application intelligence solutions that drive automation, unlock insights and fuel innovation for our customers."

Amy Machado, IDC Senior Research Manager, Enterprise Content and Knowledge Management Strategies, noted the significance of Hyland's move: "As enterprises navigate the complexities of modernising their content ecosystems, innovative solutions that seamlessly integrate with existing IT infrastructure and unlock new efficiencies through intelligent automation are essential. IDC believes that addressing market needs and empowering organisations with AI-driven, dynamic content solutions that fuel innovation and operational transformation are critical to meeting these needs."

The key components of Hyland's brand evolution include AI-enhanced content management, cloud-first innovation, federated content unification, and a user-centric experience. These elements are designed to enable companies to manage unstructured data more effectively, enhance scalability and security, and streamline processes.

Hyland's approach to content management now incorporates advanced AI capabilities that allow organisations to categorise, analyse, and derive insights from unstructured data. This is intended to promote innovation and improve operational efficiency.

The company's cloud-first innovation seeks to modernise enterprise content management by offering a scalable and secure solution. This approach aims to support enterprises in managing their content more effectively, with better flexibility.

The federated content unification component focuses on integrating content ecosystems without necessitating large-scale data migrations or decommissioning existing systems. This is expected to help organisations eliminate silos and deliver actionable intelligence efficiently.

In addition, Hyland is providing a redesigned interface that is claimed to streamline workflows and improve accessibility for users across various sectors. By evolving its user experience, the company aims to meet the diverse needs of industries, including healthcare, financial services, government, and manufacturing.

With a history spanning over 30 years, Hyland continues to serve a broad customer base, comprising more than 14,000 organisations worldwide. The company's platform is utilised by over half of the Fortune 100, enabling businesses to maximise their information assets for expedited critical business operations.