In a Room of Men: Harnessing Opportunity in the Tech Sector

I still remember my study days at Massey University in the mid-2000s. Immersed in the rapidly evolving world of information technology, I quickly discovered that the lecture halls and computer labs were filled with men.

Given the era's norms, it wasn't a shock in itself, but it was a signal of the challenges ahead in an industry steeped in male dominance. 

My academic background—a double major in Information Systems and Communication Management—was not just a fusion of disciplines but the foundation upon which I built my career. This unique combination enabled me to understand technical complexities while also clearly conveying strategic insights. It was this blend that sparked my passion for tech marketing, a field well-aligned with both my studies and my interests. 

In the early stages of my career, I often found myself as the sole woman in the room. I remember sitting through meetings where I sometimes felt my contributions were overlooked, not because my ideas lacked merit but simply because I didn't fit the mould.

There were times when I believed I had to know my material inside out—often more so than anyone else—to hear my voice. Sometimes I still feel that pressure. That inspired me to hone my skills in preparation and presentation, sharpening my ability to communicate effectively. 

One of the most memorable milestones in my career came when I delivered a keynote at a major technology conference in Las Vegas to an audience of 6,000. Being one of the few women speakers on stage set me apart and opened doors to further opportunities, including media and job offers.

After the session, several women approached me not just to engage with the insights I shared but because I represented a rare presence on that stage. That experience was a lightbulb moment and underscored that while the odds might be stacked against you, the ability to stand out can also be your greatest asset. 

Over the years, I have come to appreciate that success in tech is driven by impact rather than identity. Running a marketing agency across New Zealand and Australia, with a growing roster of global clients, has reinforced this belief. When you focus on delivering measurable outcomes through clear, strategic communication, your ideas speak for themselves—regardless of who you are. 

I'm not here to suggest that the path has been easy or that the challenges have disappeared. There were times when I felt isolated or undervalued and moments when I questioned whether the extra effort was worth it. Yet, each of those experiences served as a lesson, teaching me to adapt and to leverage my strengths in a competitive environment.

Ultimately, I was determined to be confident, articulate, and thoroughly prepared—traits that eventually earn respect in any setting. There is a quiet determination in choosing to see opportunity in every challenge—a lesson that has guided my career and one I hope inspires others to do the same. 

If there's one advice I can offer anyone navigating similar environments, it is to invest in your personal and professional development. Focus on deepening your expertise and refining your communication skills so you can articulate your ideas with clarity and conviction. When you know your material and master your craft, respect comes not because of your gender but because of the tangible value you deliver. 

International Women's Day is an opportunity to reflect on our progress and commitment to a more inclusive future.

Thriving in tech is about harnessing our unique strengths to drive success. I take pride in my accomplishments, knowing that by continually challenging conventions and seizing opportunities, every voice can be heard and valued.