Ingram invests in APAC with new leadership and partner support

Ingram Micro has made a series of growth investments into its expansion in the Asia Pacific region, which accounts for 10 countries.

In addition, ASEAN vice president and country chief executive Francis Choo will expand his role to include oversight of the new Advanced Solutions strategy.

The investments by Ingram Micro include:

• Additional go-to-market sales, technical and solution architect resources within the Global Partner Engagement team, based in Singapore
   
• The expansion of its Advanced Solutions technology and value-added services portfolio across Asia Pacific, which includes the formation of a Center of Excellence supporting channel partners that are doing business, or would like to expand their expertise with cybersecurity, data center and IoT solutions
   
• Added business intelligence, marketing, Small-and-Medium Business (SMB) and emerging technologies support for channel partners doing business in Asia Pacific

"The markets across Asia Pacific continue to be a growing opportunity for Ingram Micro and our channel partners, which is why we're investing to expand our presence and provide the technology sales channel with better support and more sophisticated solutions development," says Ingram Micro global partner engagement and IoT vice president Sabine Howest.

"This team brings a new level of service and support around cybersecurity, hybrid technologies, cloud solutions, as well as emerging technology including artificial intelligence, Kubernetes and IoT to help our channel partners and providers do more and solve for business outcomes.

In a statement, this move is described as showing the commitment Ingram Micro has to APAC and expanding its Singapore-based value-added solutions approach, which has earned the title of "partner of choice" for Asia Pacific.

"Building on our longstanding presence in Asia Pacific, Ingram Micro is now further differentiated by our Advanced Solutions go-to-market sales, technical and vendor management, and the value-added services of business intelligence, marketing, and financial services," says Choo.

"The investments we're making—including the addition of enterprise and SMB solutions architects who understand new digital technologies, as well as how best to integrate them—are impactful and will help our channel partners simplify the complexity of IT and deliver an exceptional service experience to their customers.

In this role, Francis Choo will lead the expansion of the Advanced Solutions and Global Partner Engagement team, while continuing to oversee the leaders who run Singapore, Hong Kong, Malaysia, Indonesia and Thailand.

"We will continue to invest in and expand our capabilities across all of the countries where we do business in Asia Pacific," says Ingram Micro Asia Pacific group president Diego Utge.

"We are listening to the needs of our partners, and their customers, and we're taking a solutions-led approach within the ASEAN region, as well as in China, India, Australia, New Zealand, which brings tremendous value to the IT channel and will speed the sales cycle of new and emerging technologies in a profitable, and high-growth way.