Kaspersky's $50k incentive

Security solution vendors Kaspersky are putting up serious money in a bid to encourage current and new channel partners to push Kaspersky products.

Until the end of this month, Kaspersky is taking registrations for resellers to sign up to its new K-Kash partner programme. As soon as the reseller signs up, they instantly receive AU$50,000 in credit from Kaspersky, which they can draw down on in the form of extra margins as they place Kaspersky sales.

Andrew Mamonitis, ANZ managing director for Kaspersky, says the credit will last until June next year, although any reseller that manages to draw down the whole sum in this quarter will receive an additional AU$50,000 in January.

"If they are a serious player and they do happen to use it, great, we’ll give them another fifty thousand,” Mamonitis says.

The claimable margins range from 7.5% to 15%, depending on the size of each deal, and come on top of any margins being offered by distributors.

The promotion comes as Kaspersky launches a new Endpoint Protection solution, EP 8.0, and a new management console, Kaspersky Security Centre 9, signalling the company’s intentions to grow its share of the New Zealand market.

"It’s a pretty potent combination between the new product, the new feature set in the product, as well as the financial incentive for the channel,” Mamonitis says.

"We expect that to drive massive growth for us in the next 12 months, and that’s what we’re aiming for, to take market share.

"We don’t shy away from that, we’re very aggressive, and we want to be number two or three in the B2B space in New Zealand over the next 12 months.”

The promotion launched in Australia earlier this month, and Mamonitis says there has already been significant uptake.

"It’s been great because on the one hand we’re incentivising our existing channel to sell more Kaspersky – not everybody is an exclusive Kaspersky reseller, quite often they may also be selling a competitive product so that assists us in growing market share – but also bringing on new partners that have never sold Kaspersky before.”

Kaspersky products are distributed in New Zealand by Express Data, SMS eTechnologies and Hemisphere Technologies.

Go here for more on the new EndPoint and Security Centre products.