cl-nz logo
Story image

Kemp pads out channel partner programme with positive results

28 Mar 2019

Always-on application experience (AX) provider Kemp says its channel partners across Australia and New Zealand have responded positively to recent changes in the company’s global channel programme and AX partner ecosystem.

Kemp says it is arming its channel partners with sales, marketing and training tools to help create new market opportunities and grow the load balancing and ADC business worldwide.

The company is also aligning its partners with flexible licensing, deployment and management capabilities to simplify the application delivery lifecycle for data centre, hybrid cloud and cloud infrastructures.

''In a hybrid or multi-cloud world, putting all of your applications behind a single load balancer or application delivery controller (ADC) can be futile, the best Application Experience (AX) will be when application services are dedicated to individual applications,'' explains Kemp’s cofounder and chief strategy officer Peter Melerud.

Kemp Asia Pacific regional director Tony Sandberg is the man behind driving the company’s expansion in Australia and New Zealand.

''Our regional partners, including technology alliance partners, system integrators, distributors, value-added resellers, cloud service providers, managed service providers and solution consultants, have welcomed the new innovations and resources,'' says Sandberg.

Currently the company’s A/NZ distributors include Ingram Micro and SAPPLY. Kemp’s resellers include Dell, Solista, and Superloop.

''Ingram Micro invests its time identifying the best in-demand technologies and solutions such as Kemp LoadMaster on behalf of its customers, says Ingram Micro general manager Kelly Johnson.

'Kemp''s solutions provide an excellent offering as part of our advanced solutions.' We are excited about the future with Kemp and their new approach to solving application delivery challenges in an evolving landscape.''

SAPPLY sales director Neil Woolley says Kemp has been an important partner for years, and customers are seeing the benefits.

''We and our Kemp partners are excited to be helping champion application experience for customers of all sizes as their workloads and environments evolve with Kemp technology,” says Woolley.

Kemp provides options for channel partners that include:

•    Flexible pricing options: Perpetual, subscription and metered licensing
•    TCO calculator: Compares metered, perpetual and competitive ADC licensing.
•    Assessments: Evaluate multi-vendor load balancing effectiveness.
•    Partner Central: Comprehensive access to sales and marketing enablement tools.
•    Training: World-class training
•    Margins: Competitive margins and incentives

''Our product enhancement presents an opportunity for partners to provide increased value to customers. With our per-app ADC deployment model and per-app analytics, our customers benefit from greater business agility and flexibility to migrate applications to the cloud as they see fit,” concludes Melerud.

Story image
Check Point acquires Odo Security to bolster remote security offering
The deal will integrate Odo’s remote access software with Check Point’s Inifinity architecture, bolstering the latter company’s remote security capabilities in a time where working and learning from home has become the norm, and looks to largely remain that way in the near future.More
Story image
Trend Micro tackles identity theft with new security suite
"The consequences of this malicious activity can have a significant impact on the lives of the victims for years to come."More
Story image
Apple unveils two new iPads, including new iPad Air
The products were revealed this morning at the company’s annual September event, along with several other new offerings like the Apple Watch Series 6 and the Apple One subscription service.More
Story image
Fortinet’s ‘zero trust’ approach redefining security
Cornelius Mare, Fortinet A/NZ Director, Security Solutions, explains why taking a ‘zero trust network access’ approach to cybersecurity requires fully-integrated and comprehensive security services and policies.More
Story image
Metallic adds data management and GDPR compliance
Now GDPR compliant, additions to the portfolio include eDiscovery features and support for Microsoft Hyper-V and Azure Blob and File storage.More
Story image
A sneak peek at HP's new line of laptops, PCs, monitors & printers
HP’s vision for its new range of PCs, printers and services is to make remote working ‘as productive, connected, and secure as possible’ as businesses adopt hybrid workplaces.More