Australia-based mobile enterprise application platform provider BlinkMobile Interactive has selected New Zealand’s Mobile Mentor as its key ANZ reseller partner.

Under the terms of the agreement, the Auckland-based company will provide organisations with the Blink Mobility platform either as a standalone solution or packaged with consulting, training, support and integration with other products and services.

Denis O’Shea, founder and CEO of Mobile Mentor, says the deal offers his company an opportunity to fulfil a ‘rapidly emerging need’ in the market.

"At the outset, we were impressed by BlinkMobile,” O’Shea says, "as the platform enables clients to easily mobile-enable existing applications and rapidly build forms-based solutions to streamline the daily tasks of mobile workers.

"Some organisations are ready to start using mobile as a channel to engage with their external customers, and the Blink Mobility platform also fits perfectly with this strategy.”