Milestone expands South Pacific channel with new partner focus
Milestone Systems has outlined plans to expand its partner network and strengthen distribution operations across the South Pacific region.
The firm has promoted Matt Veenstra to the position of Distribution Channel Manager, South Pacific, entrusting him with responsibility for leading new partner engagement and expansion efforts in the region.
Leadership change
The appointment of Veenstra is designed to deepen Milestone's existing partner relationships while broadening opportunities for new collaborators, particularly systems integrators. The company has indicated a willingness to work with a diverse range of partners, regardless of their areas of technical expertise.
"Milestone has always thrived on strong partnerships, and the South Pacific represents a key growth area where we see incredible opportunity to scale," said Veenstra. "Our goal is to make it easier for partners to grow with us, by providing the tools, support and recognition they need to succeed."
Veenstra brings a sales and business development background to his new role, having experience in client base expansion and revenue growth, underpinned by a focus on customer relationships. His professional experience covers business development, account management and marketing functions.
Partner programme updates
Milestone has updated its regional Partner Program alongside the leadership changes. The revised programme includes a wider suite of accessible benefits and a more concentrated emphasis on professional certifications. Enhanced rewards are now available to partners based on the number and level of certifications attained within Milestone's ecosystem.
"Our revised program is about rewarding commitment," Veenstra added. "The more our partners invest in building their expertise around Milestone's open platform, the more they'll get in return, whether that's exclusive support, marketing resources or co-selling opportunities. More education and certification basically unlocks more potential."
The company's renewed focus on its partner programme takes place amid rising demand for intelligent video solutions across multiple sectors, not limited to security and safety but extending into operational domains.
Milestone regards its expanded channel as crucial in delivering these solutions with local knowledge and established relationships.
"We're excited to work with both long-standing and new partners who share our vision of going beyond security to deliver real business value," said Veenstra.
Operational realignment
The expansion efforts follow a recent organisational change where Milestone transferred greater operational control to its South Pacific regional unit. This shift aims to improve service speed for customers and optimise the use of local resources.
Jordan Cullis, Regional Director for South Pacific at Milestone Systems, said: "Matt's new role reflects two things – the outstanding work he is doing with our partners across the region, and our ambition to energise our channel operations by providing a more focused and efficient service to our partners. We want them to grow along with us, as we diversify our portfolio and encourage people to innovate with our open platform model."
