Moloco named among top five global mobile ad platforms for 2025
Moloco has been recognised in the 2025 Singular ROI Index as one of the top five mobile advertising platforms globally, alongside Meta, Google, Apple Ads, and TikTok.
The company has earned top-tier rankings across both iOS and Android platforms for gaming and non-gaming applications. The latest edition of the Singular ROI Index highlights Moloco's presence not only in vertical-specific performance but also in geographical coverage, with inclusion in the exclusive Golden 9 category, representing the leading platforms with the widest reach and performance.
Singular's 2025 ROI Index is derived from data covering tens of billions of pounds in global advertising spend, billions of app installs, and trillions of in-app and web-based ad impressions generated across millions of campaigns. The report aims to provide a comprehensive evaluation of mobile advertising performance worldwide, enabling marketers to determine the best partners for maximising return on ad spend (ROAS).
This year, Moloco achieved a place in the Quadrant of Growth, described as a desirable position in Singular's new ROI Quadrant model, which identifies platforms that combine low cost with high revenue potential.
Susan Kuo, Chief Operating Officer and co-founder of Singular, commented, "As marketers increasingly look beyond Google and Meta for new areas of growth, Moloco once again is a standout performer."
Moloco's consistent results in the Singular ROI Index indicate the company's capacity to deliver incremental value to brands while supporting campaigns that extend beyond the so-called walled gardens of the largest platforms.
Further discussion of the 2025 Singular ROI Index, including Moloco's performance, will occur in a live webinar panel featuring industry experts. Topics scheduled for discussion include the limitations of basing advertising strategies solely on Meta and Google, insights into the Golden 9 category, and guidance on testing new ad partners, such as Moloco.
The session is also set to review the recent growth in rewarded and incentivised advertising and provide an outlook for marketers in this sector. Other areas of focus include the expansion of Reddit as a significant ad channel, observations on the resilience of X (formerly Twitter), and practical advice on optimally deploying Apple Search Ads while identifying potential pitfalls.
Moloco and AppLovin will be discussed in the context of their status as key industry players, illustrating the developments and capabilities that influence current mobile advertising strategies. The session will also consider which app verticals achieve the highest ROI by geographic region, offering actionable intelligence for campaign planning.
The webinar panel comprises John Koetsier, Vice President of Insights at Singular and Senior Contributor at Forbes; Beth Berger, Vice President and General Manager Americas Ads at Moloco; Joseph Iris, Director of Machine Learning Product at Persona.ly; Rebecca Nzelle Ewang, Customer Success Manager at MobileAction; Bartosz Pezinski, Director of Performance Strategy at Liftoff; and Rachel Glazier, Sales Manager at App Dev, Reddit.
Additional topics to be covered include identifying top connected TV networks for advertisers, along with forward-looking analysis of advertising opportunities on streaming platforms.
