ChannelLife New Zealand logo
Industry insider news for New Zealand's technology resellers
Story image

You're invited: MS Elevate helps businesses get the most out of the modern workplace

By Kai Ping Lew
Wed 14 Feb 2018
FYI, this story is more than a year old

Microsoft Elevate, the modern workplace event helping resellers elevate their customers’ businesses into productive, secure mobile environments, is coming to Auckland.

The event will showcase modern workplaces and the opportunities they present and feature case study businesses from small, medium, and large New Zealand businesses.

Elevate will be held on February 27 at the Queen’s Wharf in Auckland. Techday spoke to Microsoft enterprise director Vanessa Sorenson about what to expect from the event.

Why Elevate? What is different about this event?

One word: application. We want to really show true applications of Modern Workplace.

This is a true show-and-tell for all our customers and partners.

We know that the technology sector is rich in hype and complication and that for even the most experienced CEO or CIO or even CTO that there is almost too much out there to grasp what is essential, what will really impact your business, what will make the crucial difference.

At Elevate, we will demonstrate, we will show, we will talk about real-life applications that will hopefully resonate with the audience.

What are some of the issues that you think CEOs are struggling with?

We know from recent IDC research that cost has returned as a major issue for the C-level.

So we want to try and detail where to place your investments, rather than shot-gunning or spreading your budgets too thin, where can you really focus, where can you sniper in and really place your money so that it has the biggest impact.

Complexity is always an issue too, so we hope to clarify as much as we can for people who are bombarded by information.

And we know the only way to simplify is to show what the technology is doing for existing customers so that other customers can cherry pick what works for them.

Cost, trust, security.

All these things remain big issues for C-level decision makers, and this event is driven by an ambition to distil all that down into strong, detailed examples.

This event should walk the walk, rather than talk the talk - although there will, of course, be lots of fascinating talks too.

What is the single thing that is a common thread in the tech sector right now?


Every business person in almost every business you can think of is in some way either racing away from, embracing or reluctantly accepting digital transformation. That is what binds all of us.

The details of the transformation may differ but we are all managing change and transformation, including, I should say, Microsoft.

I always say the reason we understand, empathise, and truly appreciate the digital transformation all our customers and partners are presently on, is for the simple reason that we as a company are also in the throes of digital transformation.

I read a piece by our own Businesses Productivity Manager, Mark Walton, the other day about the simple fact that disruption is just that, it is disruptive.

And to paraphrase his line, he basically said that the path of true disruption never runs smoothly.

We accept that, we know businesses will have bumps and need to make big decisions on this transformational journey.

And again, this event is about saying here is what matters, here is what we think you can do now, here are some hands-on examples.

We want to really debunk a lot of the noise and hopefully give people guidance.

Do you really think that the workplace has changed that much?

Absolutely it has.

The way I work today would be so alien to the way my mother or father worked. And to be frank, the way my kids work in the future will be absolutely alien to me when I am happily retired! That’s not just anecdotally, we at Microsoft run lots of surveys to check the pulse of the workplace culture and we see change every year.

Can you detail some of those changes?

Sure. Here is one super simple example.

All you need to do is consider the most important thing in any business. The people. And the workforce is about to change dramatically.

By 2020 over half the workforce will be made up of millennials, many of whom are not only digitally-savvy but expect to have access to tools that empower them at work.

Business managers will struggle to attract and retain millennial staff in businesses that have not embraced digital technologies and modern devices.

These are not good-to-haves anymore, no, these are the basics, the essential, the starting point.

You need secure, mobile access at all times.

And don’t even get me started on the impact that carefully applied Artificial Intelligence will have on all businesses in the next few years.

Elevate is a rather lofty name for a tech event.

True. But it works.

So many of us get bogged down in the weeds of day-to-day business, problems, issues.

We are all trying our best to keep up and solve things on the fly. 

Elevate will give everyone a moment to pause, take a breath, to listen to some inspiring case studies from customers and partners alike, and to engage in some really strong thought leadership.

Basically, we want to try and show you some gritty, front-line, coal-face applications that anyone can implement and run with.

But we also want to sprinkle all that practical application work with a little exciting future gazing. 

Can’t wait for the event? Register here to guarantee your spot.

What: Microsoft Elevate

Where: Shed 10, 89 Quay St, Queens Wharf, Auckland

When: February 27

Morning session: 8.30am to 12.30pm

Afternoon session: 1.30pm to 5.30pm 

Related stories
Top stories
Story image
Nozomi Networks adds nine partners to its MSSP program
OT and IoT security company Nozomi Networks has added nine new members to its MSSP Partner Program, and the list includes CyberCX and Deloitte.
Story image
SnapLogic teams up with meetmagic for charity and children
SnapLogic has announced its partnership with meetmagic, an online Australian platform that combines business and philanthropy.
Story image
Google Cloud
Google Cloud to open first cloud region in NZ - among others
Google Cloud has announced plans to bring three new cloud regions, one each in New Zealand, Malaysia and Thailand.
Story image
Dark web
Beware the darkverse and its cyber-physical threats
A darkverse of criminality hidden from law enforcement could quickly evolve to fuel a new industry of metaverse-related cybercrime.
Story image
Red Hat
Red Hat announces 2022 awards winners for A/NZ region
Red Hat recently acknowledged Australia and New Zealand partners with its annual awards, highlighting partners across various categories.
Story image
Financial results
Jade Software’s plan to get back to surplus in 2022
Jade Software has released its latest financial report, revealing that the company has kept its loss low from $567,000 in FY 2020 to just $153,000 in FY 2021.
Story image
Claroty launches new cloud-based industrial cybersecurity platform
The company says Claroty xDome is the industry's first solution to deliver the ease and scalability of SaaS without compromising on visibility, protection, and monitoring controls.
Story image
Ricoh and NZ tech company Tether initiate new reseller partnership
A new reseller partnership between Ricoh and NZ tech company Tether will focus on monitoring, hybrid work and air quality solutions.
Story image
Identity and Access Management
Pitney Bowes launches rebranded digital visitor management offering in A/NZ
Pitney Bowes has launched Smart Access Management (SAM), its rebranded digital visitor and contractor management offering in Australia and New Zealand.
Story image
Spectralink DECT devices now integrated with Microsoft Teams SIP Gateway
Spectralink DECT devices are now integrated with Microsoft Teams SIP Gateway to help create better results for business-critical frontline workers.
Story image
New Zealand
2degrees announces appointments to newly established board
2degrees has announced Liz Coutts as the board chair, while Russell Stanners and Kathy Meads join her as directors.
Story image
Data Protection
Video: 10 Minute IT Jams - An update from SearchInform
Alexey Pinchuk joins us today to discuss the role the company plays in helping organisations manage risk and provide better security outcomes.
Story image
LG Electronics
LG Electronics’ revenue in NZ grows by 57% in FY 2021
The New Zealand branch of LG Electronics Australia's total revenue shot up by nearly NZD $45 million reaching a total of $123.7 million for FY 2021.
Story image
Exclusive: Inde provides innovative solutions across the tech sector
Inde likes to call its approach the 'power of the collective', which essentially means that if a client approaches the company with a problem, they'll get the team's collective insight to help drive the best outcome.
Story image
Microsoft unveils two new security products to help reduce attack surfaces
The products are set to give companies deeper insights into threat actor activity and help them successfully navigate the changing threat landscape.
Story image
Document Management
TrustRadius gives M-Files two document management awards
TrustRadius has recognised M-Files with both a 2022 Best Feature Set and a 2022 Best Relationship award in document management.
Story image
Wave Audio delivers ultimate immersion with new wireless earbuds
Wave Audio, one of Australia's best new audio brands, has recently released a set of landmark noise-cancelling true wireless earbuds, the Immersive Pro.
Story image
Tablets & laptops
Hands-on review: Xencelabs Graphic Display Tablet
Xencelabs seemed to show up out of nowhere on the market. I had no idea who they were or what they were about, but I was very intrigued.
Story image
OfficeMax NZ sees significant growth through Seismic partnership
OfficeMax New Zealand has announced it has seen a significant increase in customer and sales confidence as a result of Seismic’s digital enablement software.
Story image
More than a fifth of cybersecurity teams ban the use of public WiFi
Verizon’s fifth annual Mobile Security Index report has revealed a continued rise in significant cyberattacks in the last year involving a mobile/IoT device.
Story image
Home Entertainment
Hands-on review: TCL 65″ C835 Mini LED 4K Google TV
We introduce you today to a TV that brings the height of immersion to your viewing experience: The TCL 65″ C835 Mini LED 4K Google TV.
Story image
10 Minute IT Jams
Video: 10 Minute IT Jams - An update from Heidrick & Struggles
Graham Kittle joins us today to discuss how the company is helping organisations bring about change within their business.
Story image
Hands-on review: James Donkey RS4 Knight Wireless Gaming Keyboard
I have always liked mechanical keyboards, and this is no exception. I find the action much easier to use than the modern keyboards with limited travel.
Story image
Tablets & laptops
Chromebook and tablet shipments see another rapid decline for the year
According to research from Canalys PC Analysis, Chromebook and tablet shipments have fallen for the fourth quarter in a row for Q2 of 2022.
Story image
BNZ launches first tap-on-phone point of sale app in NZ
Bank of New Zealand has launched BNZ Pay, an innovative mobile app for retailers that transforms an Android device into a contactless payment terminal. 
Story image
Financial results
Facebook NZ financial report reveals notable revenue increase
Revenue from contracts with customers increased by $NZD 1,089,292 compared to 2020's figures.
Story image
2degrees unveils eSIM functionality for selected devices
2degrees has enabled eSIM functionality to work with a variety of Apple, Samsung and Oppo devices, including a range of iPads.
Story image
Google NZ numbers show strong comprehensive profit increase
The latest financial report from Google New Zealand Limited has revealed an increase in total comprehensive profit of over $NZD 7 million.
Story image
Norton research finds NZ threat landscape diversifying on social media
Norton's quarterly report has highlighted the seriousness of the threat landscape in New Zealand.
Story image
Why security needs to shape your journey to the cloud
It's estimated that 80% of workloads could be in the cloud in the next few years. How can you make all that data secure?
Story image
Chorus announces Hyperfibre sponsorship deal with NZ Esports
Chorus has put its support behind New Zealand's Esports community with a newly announced three-year Hyperfibre sponsorship deal with NZ Esports.
Story image
Fortinet unveils compact firewall for hyperscale data centres, 5G networks
"Fortinet’s dedication to pushing the boundaries of what is possible in security performance has yielded the most powerful compact firewall yet."
Story image
Keysight Technologies and Nokia’s public test of 800GE success
Keysight and Nokia have successfully demonstrated the first public 800GE test, validating the readiness of next-generation optics for service providers and network operators.
Story image
Workplace design a crucial factor for better employee experience - report
The key to a successful workplace could be its design, according to research from Ecosystm and Neat.
Story image
Wave Audio spices up portfolio with first ever party speaker
Australian-based pioneers Wave Audio are enhancing their extensive range of groundbreaking new audio products by adding one of the most versatile speakers on the market to their growing portfolio.
Story image
Fortinet reports second quarter 2022 financial results
“We delivered strong revenue and billings growth in the second quarter driven by an increase in the number of transactions larger than one million dollars."
Story image
Hybrid Cloud
The essential guide to digital transformation by SolarWinds
Digital transformation is a buzzword thrown around all the time by companies, but what does it actually mean and why is it important? SolarWinds breaks it down.
Story image
VisualCortex and i-PRO partner for enhanced APAC deployments
VisualCortex and i-PRO have partnered to facilitate enterprise-wide Computer Vision technology deployments in APAC.
Story image
Mergers and Acquisitions
Netskope acquires Infiot, delivers integrated SASE platform
Converged SASE platform provides AI-driven zero trust security and simplified, optimised connectivity to any network location or device, including IoT.
Story image
Tech job moves
Tech job moves - Cohesity, Equinix, IDC, Proofpoint & Xero
We round up all job appointments from July 29 - August 5, 2022, in one place to keep you updated with the latest from across the tech industries.
Story image
Nozomi Networks Labs identifies impacts on 2022 threat landscape
Nozomi Networks’ latest research finds that wiper malware, IoT botnet activity, and the Russia/Ukraine war have had the biggest impact on the threat landscape in 2022 so far.
Story image
Web application firewall
Radware recognised in KuppingerCole’s 2022 Leadership Compass report
Radware has been named a Product, Innovation, Market and Overall Leader in the 2022 KuppingerCole Leadership Compass report for Web Application Firewalls.