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NComputing breaks ties with Ingram Micro

01 Jul 08

In an exclusive interview with The Channel, NComputing’s ANZ Country Manager Mike Pamphilon revealed that the vendor has ended its distribution relationship with Ingram Micro as of 30 June.  From 1 July, distribution in New Zealand will be handled exclusively by MPA.
NComputing’s decision to break ties with Ingram Micro came as a result of extensive feedback from current reseller partners who sought more interaction from NComputing’s distributor of choice, as well as “on the ground support in NZ from NComputing”.
“The reason we’re moving to MPA is the information we’ve received from the channel,” explained Pamphilon.  “For a global vendor like NComputing to succeed in New Zealand, we understand we need feet on the ground and a strong, focused distributor.  We keep hearing that we can’t just manage things from Sydney.  The exciting bit is that with MPA as the sole distributor, an ‘in country’ NComputing specialist will work with them to get out and support the channel.”
The second reason Pamphilon gave was a “new focus on NZ – a higher level of commitment”.  With the change of distributor, NComputing will also be rolling out its five-star, multi-tiered partner program that has been implemented with much success elsewhere around the globe (stay tuned for additional coverage in our next issue).
For MPA’s part, Managing Director Steve Macmillan sees NComputing’s “unique offering” as a strong and logical fit to the product suite already held by the distributor.  With experience in both virtualisation and thin client technology, both Macmillan and Pamphilon view the new relationship as a strong fit.
“There is a beautiful synergy between NComputing and MPA,” stated Macmillan.  “I had a brief look at the NComputing technology, probably eight months ago and thought it was a good idea.  When I had contact from Mike and revisited it, I saw a fantastic proposition.”
The decision to farewell Ingram Micro as sole distributor in NZ was not made lightly.  “It’s been more of a project plan,” clarified Pamphilon.  “It’s hard to sustain multiple distributors and keep everyone happy.  We found we needed to go more with a focused approach.”
Ingram Micro could not be contacted for comment on this story before The Channel’s print date.

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