New Zealand’s Fingermark secures major investment from Ecolab

Fingermark, the technology innovator from New Zealand, has announced a significant investment from Ecolab, a global expert in water, hygiene, and infection prevention. The multinational investment, comprising a multimillion-dollar capital injection, is set to bolster Fingermark's already impressive global growth.

Luke Irving, the Founder and Chief Executive of Fingermark, described the partnership as transformative. "This is a true collaboration that will help both companies better serve global Quick Service Restaurant (QSR) customers and further establish Fingermark's growing reputation," said Irving.

Fingermark specialises in computer vision and self-ordering technology, serving some of the world's largest enterprise QSR brands. Their technology aims to automate restaurant processes, thereby enhancing profitability, reducing costs, mitigating labour shortages, and fulfilling heightened customer expectations.

Ecolab is a highly regarded company known for its sustainable solutions, with annual sales reaching USD $15 billion. The company employs 48,000 associates and serves clients across more than 170 countries. Ecolab provides innovative solutions that improve operational efficiencies and sustainability in various sectors including food, healthcare, life sciences, hospitality, and industrial markets.

Chris Loin, Senior Vice President and General Manager for Global QSR at Ecolab, remarked on the significance of the alliance. "For more than 100 years, Ecolab has worked to help our hospitality and foodservice customers achieve their operational and sustainability goals. Teaming up with Fingermark will help us address modern operational challenges and begin delivering on the promise of AI and computer vision technology at scale for our global QSR customers," stated Loin.

Irving elaborated on the evolving landscape of the global QSR sector, which is increasingly moving towards automation. "There is massive change in the global QSR sector as the move to automation gathers pace. While this is just the start of our work with Ecolab, they see Fingermark as playing a critical role in the long-term strategies for the QSR market," said Irving.

The Fingermark CEO also noted that the partnership is a significant endorsement of New Zealand's burgeoning tech sector. "We may be on the edge of global markets, but our work and that of others in the New Zealand tech sector are putting this country on the map. The Prime Minister and Minister of Trade have both set ambitious goals around growing exports and attracting foreign investment, and I believe our tech sector is going to deliver on those targets," added Irving.

Fingermark has been recognised for its excellence. At the latest AmCham awards, the company won the DHL Express Success & Innovation Award for Technology Exporter of the Year to the United States. The judges commended Fingermark for its dedication, innovation, and global success potential.

The judging panel highlighted that Fingermark exemplified characteristics such as a passion for achieving business success, fostering innovation, and harnessing marketing opportunities. The company's accomplishments reflect the power of innovation, collaboration, and determination.