Story image

Nortel’s nForce goes into OverDrive

01 Nov 08

In September Nortel launched OverDrive, a new ‘frequent flyer’ style loyalty program for its nForce channel partners. Martin Hatcher, Nortel’s SMB Sales Leader for ANZ, said, “The idea is we are trying to give more loyalty rewards back to our SMB partners, for not just selling Nortel but for doing training and certification with Nortel. We want to reward them with points that they can go and redeem for all sorts of prizes, such as barbecues and flat screen TVs”.
The launch is part of Nortel’s ongoing focus on nForce, its SMB channel, which has recently undergone some cutbacks. Hatcher explained, “We want to do more with less and thought this the right time to launch the loyalty program to our partners, because we have fine tuned our channel and NZ is a great SMB market”.
Any partner who is already a  qualified member of the nForce program is eligible for the OverDrive program and will be automatically added to “try and make it as easy as possible to start getting rewards”. As Hatcher mentioned, points are earned every time a partner interacts with Nortel and can be redeemed for a host of exciting rewards, such as digital cameras, flat screen TVs or even a holiday. Hatcher explained that four typical Business Communications Manager sales would be enough to redeem a Casio Exilim 7.2 megapixel camera and added, “We have already had one channel partner in Melbourne who was really excited because after a very short time he had enough to get himself a pretty good camera”.
Nortel has outsourced the program to SurfGold Pty Ltd and, just like a frequent flyer program, the loyalty scheme will be administered as a totally online offering. When a partner makes a sale or attends a seminar points are automatically added to his or her total, which can then be redeemed online.

One Identity a Visionary in Magic Quad for PAM
One Identity was recognised in the Gartner Magic Quadrant for Privileged Access Management for completeness of vision and ability to execute.
Accenture 'largest Oracle Cloud integrator in A/NZ'
Accenture has bought out Oracle Software-as-a-Service provider PrimeQ, which now makes Accenture the largest Oracle Cloud systems integrator in Australia and New Zealand.
Telesmart to deliver Cloud Calling for Microsoft Teams
The integration will allow Telesmart’s Cloud Calling for Microsoft Teams to natively enable external voice connectivity from within Teams collaborative workflow environment.
How to keep network infrastructure secure and available
Two OVH executives have weighed in on how network infrastructure and the challenges in that space will be evolving in the coming year.
White box losing out to brands in 100 GE switching market
H3C, Cisco and Huawei have all gained share in the growing competition in the data centre switching market.
Gartner names newcomer Exabeam a leader in SIEM
The vendor landscape for SIEM is evolving, with recent entrants bringing technologies optimised for analytics use cases.
52mil users affected by Google+’s second data breach
Google+ APIs will be shut down within the next 90 days, and the consumer platform will be disabled in April 2019 instead of August 2019 as originally planned.
Genesys PureCloud generates triple-digit revenue growth year on year
In Australia and New Zealand, the company boosted PureCloud revenue by nearly 100%.