17 Feb 2015
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Paessler AG boasts sales growth of 40% in ANZ

By Catherine Knowles

Paessler AG, a provider of network monitoring software, has announced it has had a 40% increase in sales in Australia and New Zealand (ANZ) in 2014.

This growth positions the region as the company’s sixth largest sales market globally, and accounts for 47% of the company’s APAC market share.

Paessler says key industries that saw significant growth include education and government.

The company says its sales growth was a result of installations of its flagship product, PRTG Network Monitor, which have now surpassed 26,000 since Paessler’s first sale in the region in 2008.

PRTG is a solution that provides businesses with data and information about their IT infrastructure to help them make critical business decisions.

Customers purchased PRTG directly or through Paessler’s reseller community. Currently, the company has approximately 100 partners across ANZ.

Last year, Paessler added 31 additional resellers to its partner ecosystem in the region.

In 2014, reseller sales growth stood at 138%, making ANZ the fastest growing reseller market for the company across the world last year.

Paesller says it provides dedicated training and sales support to each of its partners.

With an increasing demand for network monitoring and testing solutions, Paessler has also increased the size of its team in the region across sales and marketing.

Last year the company appointed Aaron Ross as pre-sales system engineer. In this role Paessler says he is the company’s ANZ technical expert and driver of customer acquisitions.

Ross previously held roles with Cascade Australia, Leica Geosystems, Caterpillar and Macmahon.

Andrew Timms, Paessler AG senior sales manager APAC, says, “With the explosive volume of data now traversing our networks, there is increased pressure on IT teams to always be aware of what is happening in order to mitigate problems before they escalate.

“Our aim is to enable businesses to achieve more with one simple tool. We are seeing an increasing number of organisations in Australia and New Zealand realising the potential of network monitoring, not only to have a better understanding of what is happening on their networks, but to help them make more informed business decisions.”

Paessler will be exhibiting at Cisco Live in Melbourne, March 17-20, demonstrating its new push notification feature for the Android and iOS app version of PRTG Network Monitor.

Paessler will also be showcasing a new ‘responsive design’ for PRTG’s web interface for greater usability, as well as a new device analysis feature which provides a more detailed picture of the IT infrastructure being monitored to improve accuracy.

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