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Sektor goes tough with new Panasonic deal

17 Jul 15

Sektor has broadened its portfolio with the addition of Panasonic rugged Toughbook laptops and Toughpad tablets.

Varun Dhani, Sektor New Zealand general manager, says the Toughbook and Toughpad ranges complement the distributor’s existing core expertise around enterprise mobility.

“It’s a new line opportunity for us and for our resellers, and enables them to take a larger display size range to the market,” Dhani says.

He says Sektor has seen demand for the offerings from its resellers.

Panasonic is the worldwide market leader in rugged PC devices, holding the largest share of the market globally.

The vendor has been deploying purpose-built rugged mobile computing solutions since 1996, with its devices purpose built from the ground up for the rugged market.

For Panasonic, the deal unlocks the specialty resellers within Sektor’s verticals. The vendor already has a point of sale relationship with Sektor.

Bill Adams, Panasonic product manager for Toughbook and Point of Sale, says with Panasonic Toughbook now offering the Toughpad tablet range, the vendor can deliver 5-inch, 7-inch and 10.1-inch rugged solutions that fit perfectly into Sektor’s markets.

“With Sektor’s expertise and established distribution partnership with Panasonic, together we look forward to creating long-term relationships with new customers for many years to come,” Adams says.

The new deal follows a distribution agreement last month between Sektor and Spike, a laser accurate Smartphone measurement.

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