Story image

Selling finance, not just offering

01 Nov 09

In a move that signifies its shift into more diversified sectors, Flexirent is changing its name and branding to FlexiGroup New Zealand Limited. The company has been in business in New Zealand for 12 years and Ari Toufexis, FlexiGroup’s Marketing Manager, said that as the company grows and expands into new sectors, a simplification of services and branding will better reflect its offerings.

The rebrand becomes official on November 5th, and while many of the changes are cosmetic, such as name changes, the company has added more terms to its finance offerings in order to allow more flexibility to resellers. In the past the only terms offered were 24 and 36 months, but in order to broaden the product’s appeal, there are now 12, 48 and 60-month offerings.
 
“By introducing additional terms, it’s made the product more appealing to a wider range of assets, so therefore to a wider range of resellers and end users as well,” said Toufexis.

He added that there are big plans in place for next year, and the company is interested in engaging with a broader range of resellers, including all independent resellers in the technology realm, not just IT-specific business.

The company is owned by Australian parent company FlexiGroup, which has already branched into offering services in the mobile broadband sector in Australia, expanding from its traditional finance offerings. Toufexis said, “we’re really starting to diversify our business”.

As the finance market becomes more competitive, the diversified offerings become even more important to keep the company afloat in the market.

“In some respects there are less players because of the recession and what happened in the finance world not long ago,” Toufexis said, “but the people that are left in the market are a lot more savvy and have really stepped up, and there’s a lot more intelligence. We’ve had to step up as well and it’s not a time to be complacent.”

InternetNZ welcomes Govt's 99.8% broadband coverage plan
The additional coverage will roll out over the next four years as part of the Rural Broadband Initiative phase two/Mobile Black Spots Fund (RBI2/MBSF) programme expansion.
Dr Ryan Ko steps down as head of Cybersecurity Researchers of Waikato
Dr Ko is off to Australia to become the University of Queensland’s UQ Cyber Security chair and director.
Radware joins Chillisoft’s expanding portfolio
The cloud DDoS prevention, app delivery controller, and web app firewall expert is another step toward a total enterprise security portfolio.
Commerce Commission report shows fibre is hot on the heels of copper
The report shows that as of 30 September 2018 there were 668,850 households and businesses connected to fibre, an increase of 45% from 2017.
Wearables market flourishing - fuelled by smartwatches
A market that has stuttered in the past now has a bright forecast as adoption of wearable technology continues to thrive.
The tech that helped the first woman to sail around Australia
Lisa Blair used devices from supplied by Pivotel to aid her in becoming the first woman to circumnavigate Australia non-stop.
Why there will be a battle for the cloud in 2019
Cloud providers such as AWS, Azure, and Google will likely find themselves in a mad scramble to gain additional enterprise customers.
WLAN market picks up thanks to high-end products
Dell’Oro Group have released a report showing that the WLAN market picked up in 2Q18 as 802.11ax saw its first shipments.