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Seven reasons to partner with a new ECM vendor now

By Contributor, Thu 21 Jan 2021

Article by M-Files alliance & partner manager for A/NZ Chris Smith.

Progressive organisations are looking for new ways to manage, control, and secure enormous volumes of data to overcome the genuine threat of information chaos. Intelligent systems that help organisations manage information based on context and value can help turn this chaos into opportunity for customers and partners.

While managing data and information intelligently is beyond most traditional enterprise content management solution (ECM) providers, there is a new approach that leverages the power of AI.

Partners can capitalise on this opportunity by choosing to partner with the right ECM vendor; one that offers intelligent information management that goes beyond traditional ECM solutions.

There are seven key reasons why partners should seek a new, next-generation information management vendor to help them meet changing customer demands and grow their business:

Disruptive technologies offer solution providers key advantages

Organisations need better tools and technology to manage information. These tools should be flexible, easy to use, and intelligent so that they can contribute to productivity. 

Traditional ECM solutions are none of these things. Partners will lose market share if they continue to align with providers that deliver old-school solutions to problems that have evolved beyond their scope.

Customers demand a new generation of ECM

New-generation workers are increasingly looking for a similar experience and functionality from business tools as they have with consumer applications. Organisations need an intelligent approach that eliminates storage silos, offers content in context, and taps into big data. 

Resellers should look for a vendor that offers outstanding useability to meet this demand.

Digital transformation doesn’t work with legacy ECM

Older ECM solutions cost money and introduce risk as they near end-of-life. Maintenance and upgrade costs add up as solutions become less stable and older solutions that aren’t regularly upgraded don’t evolve and develop in line with business and employee requirements. 

To attract the most talented workers and stay competitive, organisations are moving towards a consumerised version of enterprise IT, and old-school vendors are being left behind.

Migration is no longer a show-stopper

Changing from one legacy ECM to another requires significant effort, time, and resources. It also introduces significant risk. This means that many organisations choose to stay with their old technology even if it’s not fit-for-purpose any longer. 

However, new solutions can connect to existing repositories bypassing the complexity and cost of massive migration projects.

Subscription-based revenue models generate more recurring revenue

Software-as-a-Service (SaaS) subscription models deliver predictable, steady revenue for partners across the year. A subscription-based revenue model offers partners greater predictability, higher recurring revenue, and a solid foundation for growth in the long term.

Platform-based ECM offers more flexibility than traditional models

The platform approach taken by modern intelligent information vendors is easier to configure and customise. Customers can be up and running within days, not months. 

Further, partners can develop their own industry solutions or applications based on intelligent information platforms with modern platforms offering better support for developers.

New ECM players offer the best possible reseller support

With so much competition, support has become a key competitive differentiator for partners. New vendors understand the importance of comprehensive support offering attractive partner programs that include dedicated account managers, technical training, structured sales enablement and pre-loaded marketing automation systems with various options for generating leads straight away.

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