Story image

Smart TV sales to smash 50 million in 2012

29 Nov 12

Smart TV sales are set to reach 54 million by the end of the year, with worldwide sales expected to reach 220 million by 2017.

That is according to Informa Telecoms & Media’s latest Smart TV device forecasts, which predicts 31% of households worldwide will own at least one Smart TV in five years time.

But while Smart TV connection rates are rising, Informa says they will continue to lag the connection rates of games consoles and media streaming devices such as Apple TV and Roku.

With their long lifecycles, TVs are simply not the right device to be the hub of the digital home according to the report.

Consequently devices are regularly replaced, including smartphones, tablets, set-top boxes, media streamers and games consoles.

Smartphones in particular, with their short lifecycles and rapidly increasing processor power, will continue to define what ‘Smart’ means according to the company.

“Informa estimates that in 2017 more than half of the 800 million Smart TV sets will only be used as dumb screens,” says Andrew Ladbrook, senior analyst, Informa.

“Moreover, while any ‘smart’ TV bought in 2011 or 2012 can be used for streaming online video services for a few years, they lack the processing power and the necessary hardware to perform those smart TV functions that will be standard in 2015.

"Simply put, any smart TV purchased in 2012 will be effectively obsolete by 2015.”

Manufacturer’s short term support for their Smart TV products will also hinder the device according to the report.

New services will continue to only be launched solely on the latest Smart TV models - HBO Go, Skype, Onlive, BBC’s Sport app - which means that users who bought last year’s device are excluded.

Labrook believes the fragmentation of platforms and standards continues to plague the Smart TV market, with apps not easily released across multiple devices, since each Smart TV platform demands bespoke development.

But the situation benefits the current market leaders Samsung and LG who can attract top services first due to their strong positions, and while Informa believes that Google TV or Android will come to be the default Smart TV OS for Smart TVs, that is still some years away.

“If TVs are going to be truly smart they must do more than offer a wide variety of online video services,” Ladbrook says.

“Instead they must add advanced functionality including voice control, motion control, advanced advertising, attractive user interfaces and two-way communications with other smart devices – so-called ‘second screens’ – allowing these devices both to send video to the TV and know what is being watched.

"Manufacturers should focus less on adding more content and more on improving how users can interact with that content.”

Do you own a Smart TV? Tell us why below

Workday customers start deployments to AWS infrastructure
Business software vendor Workday has turned it's previously announced AWS partnership into a reality.
Royole's FlexPai: So bendable phablets are a reality now
A US-based firm called Royole is delivering on that age-old problem of not being able to fold up your devices (who hasn't ever wished they could fold their phone up...)
How to leverage cloud for data-driven business ops
The next gen of cloud-based data platform services are flexible and cost-effective so even small organisations can unlock data insights.
What MSPs can learn from Datto’s Channel Ransomware Report
While there have been less high profile attacks making the headlines, the frequency of attacks is, in fact, increasing.
Cisco expands security capabilities of SD­-WAN portfolio
Until now, SD-­WAN solutions have forced IT to choose between application experience or security.
IDC - Global digital transformation spend to near $2T by 2022
Hardware and services spending will account for more than 75% of all DX spending in 2019.
AlgoSec delivers native security management for Azure Firewall
AlgoSec’s new solution will allow a central management capability for Azure Firewall, Microsoft's new cloud-native firewall-as-a-service.
Gartner - Global RPA spending hitting its stride
The biggest adopters of RPA today include banks, insurance companies, utilities and telecommunications companies.