cl-nz logo
Story image

Spark to open triple-level flagship store in Commercial Bay

02 Nov 2018

Spark will be one of the landmark retailers setting up shop in one of the country’s newest shopping destinations at Commercial Bay in Auckland next year.

Commercial Bay, which is currently being built near Auckland City’s Britomart, will house a three-level flagship Spark store in late 2019.

Spark says it will use the premium location to redefine the experience of visiting a Spark store. Spark head of retail Chris Fletcher adds that the move is also part of a broader resurgence in high street retail.

“We want to shift away from a traditional ‘telco’ shopping experience. Spark’s stores aren’t just a place to buy a new broadband plan or phone anymore,” says Fletcher. 

“Our customers come in store because they want advice on how to navigate their way through a range of technologies and digital choices. Spark Commercial Bay will offer customers that kind of broad experience and we are really excited to be part of the largest commercial and retail development in the country.”

He adds that Spark is also becoming a broader business as it meets customers’ changing needs.

“From becoming a destination for sport and entertainment to making it easier to find a plumber via WeDo or monitoring your assets like a car or boat via remote tracking – [customers] want to know how they can best stream online entertainment. They want advice on how to get their WiFi working brilliantly. They want to know what we can offer them to keep them more entertained or make their lives simpler to organise.”

Customers want to be able to touch and experience their options and then rely on expert guidance to help make their choices, Fletcher says.

The Commercial Bay district is managed by Precinct Properties. CEO Scott Pritchard says he’s excited to welcome Spark to Commercial Bay.

“[It adds] another significant retailer to the diverse offering available to consumers at the precinct. Spark is a leading digital services provider and at the forefront of offering customers a truly unique experience when shopping in stores. As we’re destined to become Auckland’s foremost shopping, dining and social hub, it’s only fitting to welcome one of New Zealand’s top brands.”

Fletcher adds that some stores are doing great things that act as a rebuttal to online-only shopping. “Of course, offering a seamless digital and online experience for Spark customers is incredibly important to us. But we believe that this needs to be completed with amazing ‘in real life’ locations where customers can come and engage with us in person.”

Story image
NTT named as a Leader in IDC managed security services report
NTT Ltd has been named as a Leader in IDC’s Marketscape: Asia/Pacific Managed Security Services 2020 Vendor AssessmentMore
Story image
Lenovo announces new edge and Azure cloud-tiering solutions
The solutions, say DCG, were designed in response to the ever-increasing number of connected IoT devices and the masses of data this creates from edge to the core.More
Story image
Cyber-worries delaying move to digital, says Deloitte
The report, commissioned by VMware, states that the Asia Pacific is delaying digitalisation due to fear of cyber-attacks.More
Story image
Check your home network: Demand will congest internet during Covid-19 lockdown
New Zealand Telecommunications Forum says demand for data will increase as New Zealanders use their home networks to access internet to continue working, learning and to entertain themselves once the entire country goes into self-isolation. More
Story image
ThousandEyes launches outage map as internet usage explodes during COVID-19 outbreak
"Over the past couple of weeks, we’ve been inundated with requests from businesses, industry analysts and other various parties wanting to get a better understanding of global internet health during these trying times."More
Story image
AR and VR shipments slow due to COVID-19 pandemic
Key findings are that it will cause manufacturing delays, reduce the overall demand and at the same time increase enterprise and consumer demand while more businesses and individuals look to invest in telepresence and content.More