This time last year we were focusing our technology news and media efforts into print magazines. In February 2015, we announced that we were ditching the printed editions and taking a leap of faith in becoming an exclusively digital news publisher.
The move from printed magazines to solely online allowed us to refocus the time that went into the production and administration of our magazines. This has resulted in the ability to create even more compelling online content for our readers and advertisers.
For advertisers, it's also about providing you with more opportunities to advertise to the specific niche audience you wish to target. Our digital platform allows huge flexibility before, during and after an advertising campaign, which fits with our goal of becoming the most agile publisher in Asia Pacific.
The almost unlimited reach of online media and our rapid growth following our digital-only decision allowed us to create additional websites targeting our new audiences in Australia and throughout Asia.
"The digital only transformation has seen TechDay working with a savvy new breed of marketing managers throughout the Asia Pacific region who themselves have already made the transition to digital-only marketing," says Sean Mitchell, TechDay publisher.
With creating two new websites at the end of 2015 (DataCenterNews and DigitalSignageNews - both based in Singapore), TechDay's network has expanded to 12 websites, all targeting unique niche audiences throughout the wider region.
It was a whirlwind of a year in 2015, and 2016 is showing no signs of slowing. We have more niche audience websites on the horizon and further plans to aid our ambitions of becoming the most agile tech news publisher in the Asia Pacific region.
If you would like to come with us into the digital era, call TechDay's team of Digital Account Managers for an obligation-free quote for editorial integration and/or advertising. Our team is well trained on how to get the best return on your marketing investment.
With 12 tech news websites in our TechDay network, we've got a perfectly targeted site for your next campaign. Call our Asian team on +65 3129 2765, Australian team on +61 1300 092 195, or our New Zealand team on +64 9 376 8121 or our for more information email info@techday.com.