ChannelLife New Zealand - Industry insider news for technology resellers
TechDay introduces 10 Minute IT Jams
Fri, 12th Jun 2020
FYI, this story is more than a year old

We often hear from communications - PR people that there is virtually no media agency that is interested in interviews anymore. We want to help change that perception.

TechDay has launched a new series of video shorts called 10 Minute IT Jams, which provide sharp, to-the-point insights into emerging and established technology companies. These videos generally cover a company's purpose, its products and solutions, recent announcements, and details about how to contact the team, but they can also be tailored to cover different trends or topics.

"During the COVID-19 crisis, we mastered short and sweet video interviews. These have been wildly popular on YouTube and LinkedIn. Now we are offering it as a service for our communications and PR contacts,” says TechDay's publisher Sean Mitchell.

How our 10 Minute IT Jams work

  • Our editor provides up to five questions prior to the interview. Alternatively, you can provide your own questions for our editor to ask. Please note that there can be no more than 5 questions. This ensures that the interview sticks to around the 10-minute mark.
  • We suggest that you conduct a rehearsal with your interviewee ahead of the scheduled meeting with our editor. Our editor does not participate in rehearsals.
  • The IT Jam can involve slides, although it doesn't have to. The interview is conducted over Zoom and is recorded in one continuous shot. Video editing is minimal: the video will be cut from the beginning till the end. If an interviewee loses their train of thought, for example, we will not cut this section out or reshoot. 
  • A PR person can be on the call and on mute. We will check with you after that the video is of good quality and have a discussion before we start the interview about audio and sound quality.
  • We post the video and accompanying story on the appropriate TechDay websites and their social media accounts. An IT Jam interview can go on up to 5 of our sites. While you can choose your preferred sites, our editors reserve the right to change this depending on relevance for certain sites.
  • Editorial policy is that all IT Jams will be published on the same day that the interview takes place (unless the interview takes place in the late afternoon NZ time, in which case they will be published the next morning). Special exceptions are made for feature week customers.
  • We will not send you a preview before the interviews are live on our sites. To make sure you know exactly what the end product will look like, as previously mentioned it's suggested that the PR person or organiser stay on the Zoom call while the interview happens with their mic and camera off.
  • We cannot provide you with the raw video file of the interview, however, you are free to embed the YouTube video onto your sites and social media platforms.

Examples can be found on YouTube here. You can find all of our 10 Minute IT Jam stories here. You can also watch our explainer video below.


We expect each IT Jam to achieve at least 500 views on YouTube and 1,500 reads on our websites.


To keep the costs right down we have streamlined the process of producing IT Jams.

They cost $1,150 as a one-off exercise, but discounts are available when booking a number at once. Invoicing and payment can be upfront or split over the booking period.

Do you have an executive that would be ideal for a jam session?

If you have any additional questions, we would be happy to assist, contact your digital account manager or contact us here.