ChannelLife New Zealand - Industry insider news for technology resellers
Story image
TechDay launches CMOtech Asia Pacific for MarTech audience
Tue, 29th Nov 2022
FYI, this story is more than a year old

TechDay has launched a new site to cater to Chief Marketing Officers and marketing technology decision-makers at large enterprise, government and creative industry organisations.

CMOtech Asia Pacific covers the entire region with a range of relevant marketing technology and system news for TechDay's audiences across Asia, Australia and New Zealand.

"For 17 years, we have written about technology. Nowadays, the marketing department of any organisation are some of the most sophisticated users of technology. Our new CMOtech Asia Pacific site recognises this crossroads between marketing and tech," says Sean Mitchell, Publisher, TechDay.

"Adding this additional site brings our network of sites across Asia Pacific to 20. With each of them having quite discreet audiences."

"TechDay has had a sensational year in 2022, and we are looking forward to even more innovation across our platform in 2023."

Editorial topics include (but are not limited to):

  • Business Intelligence
  • Chatbots
  • Commerce Systems
  • Creative Technologies
  • Customer Data Platforms
  • Customer Experience
  • Customer Relationship Management
  • Data Analytics
  • Enterprise Content Management
  • Marketing Technologies
  • Omnichannel
  • Search Engine Optimisation

"Our new CMOtech APAC site is the first in the TechDay network created specifically for CMOs and marketing decision-makers. It builds upon our long history of writing about MarTech and advertising technology," says Mitchell Hageman, Managing Editor, TechDay.

"Spanning across the whole APAC region, the site contains news, interviews and analysis that will give CMOs targeted insights into the latest market trends and announcements.

"Many of these are also featured as Ultimate Guides, which is a great opportunity for those wanting to get a message out that relates to the Martech or digital advertising space.

"The industry split of readers so far is 21% - Retail, 17% - FMCG, 14% - Technology, 13% - Creative agency, 7% - Food, beverage & fast food. This is a fantastic cross section of the market and opens the door to a diverse range of readers and people we will further engage with."

Check out the new site here.

If you're keen to get involved, press releases can be sent to We love to receive releases but it is important to be mindful of TechDay's ever-increasing demand.

"In years gone by, a normal week might have seen us receive 800 press releases in a week. Earlier this year this had escalated to 1,200 a week. Now we have some days when we have this in a single day," Sean Mitchell notes.

"Our capacity is about 140 stories per week, so our rate of covering press releases varies between 5 and 15%. Following us up creates hundreds of unnecessary emails for us to process each week and takes up valuable writing time."