Tim Richardson joins InfoSum as first NZ team member

Tim Richardson has been appointed as InfoSum's first New Zealand-based team member, taking on the role of Client Partner, New Zealand, to facilitate deeper local partnerships and client interactions.

InfoSum, the data collaboration entity, has signalled its intentions for expansion in New Zealand with this new appointment. Richardson's role will centre around enhancing engagement with clients and forming strategic alliances, allowing brands, media agencies, and media owners to maximize the potential of InfoSum's offerings.

"InfoSum gives New Zealand's brands and media owners the ability to connect data securely and unlock richer insights to drive performance and value," stated Tim Richardson, newly appointed Client Partner, NZ. "With the deprecation of third-party cookies and growing scrutiny on data privacy, the need for a safer, smarter way to collaborate is more urgent than ever, and InfoSum is perfectly placed to deliver that."

Richardson enters the role with experience across several global regions within the media and advertising sector. His background includes roles at Havas Media Group in Canada and OMD in New Zealand, with further expertise in sales, commercial leadership, and data-driven marketing strategy at companies like Captify, Foundry, and Unruly Media.

"Tim brings deep expertise in data-driven marketing and a clear understanding of the New Zealand media landscape," commented Richard Knott, SVP APAC at InfoSum. "As our first locally based team member, he'll play a key role in supporting our clients and partners as they adopt privacy-first data collaboration at scale."

InfoSum has been engaged in New Zealand since 2022 and collaborates with major brands and media entities such as McDonald's, Stuff, NZME, and Trade Me. There has been notable uptake of InfoSum's data clean room technology as the industry progresses towards strategies prioritising privacy and first-party data.