Story image

Trend Micro: Navigating the security minefield...

16 Sep 14

One size doesn’t fit all in security, says Robin Marjason, Trend Micro Australia and New Zealand channel and distribution director.

In the wake of numerous data breaches and hacking incidences such as the recent Russian password breach, it is imperative businesses have a comprehensive cyber security strategy in place to protect both their organisations and their customer data.

Traversing through the security minefield and combating cyber-threats, data breaches and high risk vulnerabilities is no easy task.

As such, organisations need to treat information security as part of their long-term business strategy and adopt a more calculated approach to safeguarding digital and personally identifiable information (PII).

According to Trend Micro’s Q2 security roundup report, more than 3.3 million malicious URLs were clicked in New Zealand in the second quarter of 2014, up from 2.3 million in Q1.

Malware continued its prevalence in Q2, with the number of malware detections hitting more than 1.3 million in New Zealand, rising from 1.2 million in Q1. Trend Micro threat researchers also found more than 63,000 malicious URLs were hosted in New Zealand throughout Q2.

Evolving threats, evolving protection...

As the threat environment evolves, threat protection must evolve as well. Resellers can use these statistics to educate customers about the different types of security risks and help them plan ahead to minimise the risk of a data breach.

By talking to customers about their cloud strategy and understanding the concerns they have regarding visibility and control, resellers can leverage their expertise to identify customers’ security vulnerabilities and develop solutions that best meet their needs. Valued resellers are those understand who their customers’ business and become trusted advisors.

Return on investment is key for any organisation. Look for opportunities to provide tangible benefits such as in the area of operational efficiency.

For example, if your customer requires a mix of on-premise, cloud and hybrid deployment, look for a solution that offers flexible licensing that allows your customer to mix and match deployment models and maximise their security investment.

Keep in mind that one size does not fit all and that you’ll need to adapt the solutions to fit the organisation you’re selling to.

For example, a small business might be focused on securing the devices of remote workers using endpoint and mobile security solutions, whereas a large enterprise may have recently been a victim of a targeted attack and required a sophisticated custom defence solution.

Understanding the customer’s pain points and where their critical data is hosted will put you in a good position to prescribe a solution that fits their business.

The topic of security needs to be top-of-mind among all organisations and businesses no matter what size. In today’s world of data breaches and hackings, a long term security strategy is a must to achieve protection for New Zealand organisations and their customers.

InternetNZ welcomes Govt's 99.8% broadband coverage plan
The additional coverage will roll out over the next four years as part of the Rural Broadband Initiative phase two/Mobile Black Spots Fund (RBI2/MBSF) programme expansion.
Dr Ryan Ko steps down as head of Cybersecurity Researchers of Waikato
Dr Ko is off to Australia to become the University of Queensland’s UQ Cyber Security chair and director.
Radware joins Chillisoft’s expanding portfolio
The cloud DDoS prevention, app delivery controller, and web app firewall expert is another step toward a total enterprise security portfolio.
Commerce Commission report shows fibre is hot on the heels of copper
The report shows that as of 30 September 2018 there were 668,850 households and businesses connected to fibre, an increase of 45% from 2017.
Wearables market flourishing - fuelled by smartwatches
A market that has stuttered in the past now has a bright forecast as adoption of wearable technology continues to thrive.
The tech that helped the first woman to sail around Australia
Lisa Blair used devices from supplied by Pivotel to aid her in becoming the first woman to circumnavigate Australia non-stop.
Why there will be a battle for the cloud in 2019
Cloud providers such as AWS, Azure, and Google will likely find themselves in a mad scramble to gain additional enterprise customers.
WLAN market picks up thanks to high-end products
Dell’Oro Group have released a report showing that the WLAN market picked up in 2Q18 as 802.11ax saw its first shipments.