Uniplan partners with Tangram for digital transformation drive

Global operation specialists Tangram have been appointed by the independent brand experience agency Uniplan to spearhead its digital transformation. Tangram is set to implement new platforms and technology to streamline workflows and standardise processes across Uniplan's eight global offices.

Christian Arpe-Hansen, a partner at Tangram, expressed enthusiasm about the partnership, stating, "We're excited to work with Uniplan and our global team is well-positioned across EMEA and APAC to help support this transformative roadmap. We are passionate about partnering with forward-thinking agencies like Uniplan, who prioritise digital-first innovations to drive sustainable growth."

The appointment of Tangram came after a thorough Request for Proposal (RFP) process, highlighting Uniplan's strategic move to modernise its technology and realign its operations with a client-centric, data-driven methodology. Tangram's selection was based on its extensive experience and capability to implement cutting-edge technology and processes across diverse markets.

Todd Nash, Chief Information Officer of Uniplan, commented on the decision to collaborate with Tangram: "Our extensive RFP process aimed to identify the best partner, and Tangram stood out for its unparalleled experience in implementing technology and processes across multiple markets. Its industry expertise and stellar reputation make it the ideal partner as we embark on our broader transformation programme," he remarked.

This collaboration sees Tangram integrating its well-honed operational strategies into Uniplan’s existing framework, a move expected to enhance efficiency and deliver outstanding client experiences. Tangram has a history of successful partnerships with renowned agencies such as Dentsu and George P Johnson in the APAC region and The North Alliance and Omnicom in the EMEA region.

Uniplan, which boasts over 300 employees across its offices in Europe, Asia, and the Middle East, is widely recognised for its strong client base in the automotive industry. The agency partners with automotive brands such as Audi, BMW, Hyundai, Porsche, and Mercedes-Benz, amongst others. The decision to engage Tangram is seen as an effort to further reinforce its commitment to innovation and service excellence.

The collaboration aligns with Tangram’s recent expansion efforts. The company has fortified its presence in the APAC region and has also established operations in the UK, reflecting its growth strategy and commitment to supporting a diverse global clientele. Tangram's proven track record and expanding capabilities are expected to bring significant value to Uniplan's digital overhaul.

As the partnership progresses, Uniplan is anticipated to benefit from Tangram’s expertise in digital transformation, gaining a competitive edge in the dynamic and rapidly evolving events sector. Integrating advanced technology and streamlined processes is set to redefine Uniplan's operational capabilities, ultimately enhancing its service offering and market positioning. The partnership underscores a shared vision of leveraging digital innovations to foster sustainable growth and deliver unparalleled client experiences.